Tom Spencer

SEPTEMBER 5, 2020

Reading Time: 5 minutes. To succeed in sales, you must know your customer. This means understanding their wants and needs, habits, values, and anything else that can help you close the deal. It also means being able to correctly classify your market. Selling a high-tech piece of equipment to a large corporation can be very different from selling a trendy pair of jeans to a teenager.

B2C 88

B2C B2B Sales Strategy 88

CaseInterview.com

SEPTEMBER 5, 2020

Warren Buffett’s right-hand man is Charlie Munger. I’ve read transcripts from several of Munger’s speeches, and I really love the multidisciplinary way he approaches investment decisions. When he cites the idea of market niches as a way to build a durable competitive advantage, he borrows that concept from the field of ecology. In nature, it’s not the species with the greatest population that survives.

Case Interview 64

Case Interview Cash Flow Interviews Sales 64

Tom Spencer

SEPTEMBER 5, 2020

Reading Time: 5 minutes. What are Mental Models? Becoming a better thinker requires you to understand the way you think, how you view the world, and developing a way of approaching problems that allows you to see things through multiple lenses. We refer to these lenses as ‘mental models’. Mental models are tools for the mind that are built on the foundations of physics, biology, math, psychology, as well as history and economics.

Tools 88

Tools Industry Productivity Advertising 88

Jerry Fletcher

SEPTEMBER 5, 2020

Lindsay joined the local chapter. I welcomed her by e-mail. She is a newbie in multiple ways: A new college graduate A new MBA A new member of IMC (Institute of Management Consultants) A wannabe consultant. We’ll be Zooming next week because she has that innate need to find out how this business works and what it takes to be successful. She already operates on one of the basic principles she will need to be successful: Trust but Verify.

Marketing 59

Marketing Consulting Resumes Interviews 59

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Seth Godin Blog

SEPTEMBER 5, 2020

When an adult chooses to be cranky, it’s much juicier when it’s accompanied by a feeling of entitlement. If we know that we deserve the chance to be angry and disappointed, that we’ve earned it, then we can explore the feeling with vigor. No need to worry about whether we’re being self-indulgent, we can go full throttle because it’s our due.

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