Fri.Mar 17, 2023

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Coaching Vs Mentoring (B2B): What’s The Difference?

Consulting Success

What’s the difference between coaching and mentoring — and why do most successful people have either a coach, mentor, or both in their lives at all times?

B2B 159
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Winning Isn’t Everything: The Art of Playing Well

Tom Spencer

Imagine going the Olympics and crossing the 100 metre finish line in first place. Arms raised in triumph, and revelling in the glory of your success, you are a hero! However, the very next week you make your way back to the starting line and ready yourself for the starter’s gun.

Ethics 78
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Using Technology to Create a Better Customer Experience

Harvard Business

Your strategy should be driven by relationship-building — not shiny new tech. Customer experience Customer service Sales and marketing Advertising Brand management Marketing Consumer behavior Market research Social marketing Digital Article

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How AI is Changing the Game for Consultants

Tom Spencer

This is the second of a seven-part series looking at artificial intelligence and its implications for the consulting industry.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Keeping Your Confidence Up During a Lengthy Job Search

Harvard Business

It can be hard to present your best self when you’re feeling self-doubt. Career transitions Job search Careers Digital Article

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How “Payment Banks” Could Prevent the Next Bank Collapse

Harvard Business

Silicon Valley Bank illustrates why payroll shouldn’t be stored in an institution vulnerable to bank runs. Digital Article

Banking 64
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Is it possible to care at scale?

Seth Godin Blog

After 25 years, I stopped using a certain credit card for business. It was easily millions of dollars worth of transactions over that period. Did anyone at the company notice? Did anyone care? I still remember losing a client in 1987.

Culture 42
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Organizational Development for Small Business: What You Need to Know

Asamby Consulting

Small businesses play a vital role in the global economy, with millions of them operating worldwide. However, starting and running a small business can be a challenging task. Entrepreneurs have to wear many hats, and they often have limited resources at their disposal.

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To Curb Burnout, Design Jobs to Better Match Employees’ Needs

Harvard Business

Six common mismatches that leave employees feeling cynical and disengaged. Burnout Mental health Managing employees Digital Article

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

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Silicon Valley Bank’s Focus on Startups Was a Double-Edged Sword

Harvard Business

Sector specialization comes with steep risks — and high upside. Financial crisis Economic cycles and trends Entrepreneurial finance Venture capital Digital Article

Banking 42