Fri.Oct 16, 2020

Reimagining consumer-goods innovation for the next normal


As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers to reimagine their innovation portfolios to lead in the next normal. Insights on Consumer Packaged Goods


13 Things a Prospect Must Know About Your Service Before They Buy

The More Clients Blog

Let’s say you have a professional service that is very powerful, it really delivers the results your clients are looking for. And you have a prospective client who desperately needs those results but they can’t seem to get those results on their own.

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James Manyika speaks with Richard Haass about businesses as ‘global entities’


“We’ve got to expect that we’re going to be in a world of greater, not less, geopolitical turbulence,” explains the author of The World: A Brief Introduction. Leadership

musical inspiration

Consultants' Consultant

Consultants Consultant: What I love about this series of tik-tok posts is how each element adds. The post musical inspiration appeared first on Consultants' Consultant. Consulting Well culture Get what you want Improv: creativity Inspiration

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Case study: Building a customer-centric B2B organization


A Chinese steel manufacturer systematically transformed its operations to be customer-centric—and in the process, improved its bottom line. Marketing & Sales Insights

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Fighting identity theft in benefit claims and payments


US government agencies are using analytics to mitigate fraud at scale and ensure benefits get into the hands of citizens who need them most. Public & Social Sector Insights

Where Did You Hear That?

Alan Weiss

If you read something in the public domain, e.g., a newspaper or magazine, hard copy or electronic, you may use the facts therein.

Change Must Come from Within

Martinka Consulting

It’s no secret the Seattle City Council makes good old-fashioned liberal Democrats look like the old John Birch Society or the Tea Party. So when Danny Westneat, a liberal Democrat, writes his October 14, 2020 Seattle Times column about how things are getting out of hand (with the homeless taking over parks) it seems a tipping point might be close. Just like in a business, any change, positive or negative, must come within to be meaningful.

We like what we choose

Seth Godin Blog

Not the other way around. It feels safer to say that we’re born with talents and gifts, that we have a true calling, that we’re looking for what connects with our passion. That’s not useful (because it means you spend a lot of time shopping around) but it’s also not true.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Startups, It’s Time to Think Like Camels — Not Unicorns

Harvard Business

Three strategies for surviving in a tough environment. Entrepreneurship Growth strategy Innovation Digital Article

Friday Fusion: October 16, 2020

Tsavo Neal

What are the most important things to focus on to be successful in a B2B appointment setting? Make it easy. Prospects should be able to book a call with you in seconds, with a few clicks. It shouldn’t take a lot of back and forth via email.

B2B 15

When Should Your Company Speak Up About a Social Issue?

Harvard Business

A framework for leaders. Corporate communications Crisis communication Managing organizations Digital Article

How Men Can Confront Other Men About Sexist Behavior

Harvard Business

What being a “good guy” really looks like. Gender Difficult conversations Leadership Digital Article

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Building Health Care AI in Europe’s Strict Regulatory Environment

Harvard Business

Lessons from three startups. Technology IT Healthcare Digital Article