Wed.Mar 03, 2021

7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.

Mastering the Hybrid Workplace

Brimstone Consulting

Managing the hybrid of office and non-office work concurrently is the next challenge. Success for companies and leaders in the next normal requires mastery of the hybrid workplace, one where opportunities, ideas, rewards, growth, and promotions are equally accessible to people working from anywhere.


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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

One of my favorite things to write and talk about is copywriting. Which for most of my clients - it's their absolute least favorite thing. Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it.

Case Interviews via Video Conference

Lately, I’ve been getting a lot of questions about how to handle case interviews via video conference. At the time of writing this article, many firms are not meeting candidates face-to-face due to COVID-19.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Indian automotive industry: From resilience to resurgence?

McKinsey & Company

Indian automotive sales have shown resilience during the pandemic but have not returned to their pre-COVID-19 strength. What will it take to go from resilience to resurgence? Automotive & Assembly Insights Automotive retailing India

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From the Front Lines to CEO: How this Leader Leveraged his Experience - w/ Paul Katzoff

Strategic Planning and Management Insights

Paul Katzoff is the CEO of WhiteCanyon Software, the premier provider of data erasure software for SSD, Hard Drive, & Mobile Device platforms to global organizations of all sizes.

Hardware’s business-model shift: Finding a new path forward

McKinsey & Company

New business models present an opportunity for IT-infrastructure providers, who are facing a migration in value as buyers demand cloud-like, customer-centric experiences. Our Insights High Tech & Internet Digital Strategy

Thoughts on Power

I’ve been thinking a lot lately about the idea of power. For the entirety of my career, I’ve operated in the world of power. At first, it was the world of Fortune 500 boardrooms. I was in my first boardroom at age 22. Up until that point, I had never seen a conference room table that seated 65 people, where each person had a microphone (because otherwise, you couldn’t hear a board member at the other end of the table). Later, it was the world of corporate technology buyers.

International personal-data transfer amid regulatory upheaval

McKinsey & Company

The Schrems II ruling created a noteworthy disruption in the data-privacy environment. Here, we outline a risk-based approach to managing uncertainty from the ruling. Risk Insights Europe Managing in Uncertainty Risk Management

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What Biden’s Sustainability Agenda Means for Business

Harvard Business

Corporations that don’t step up on climate will be left behind. Sustainability Digital Article


Accounting for values and valuation

McKinsey & Company

Former UPS finance chief Kurt Kuehn describes how the SASB framework can help companies measure, manage, and disclose material ESG and other nonfinancial risks. Strategy & Corporate Finance Insights Social Sector Strategy Sustainability

Engineering a Driverless Future

Harvard Business

Self-driving technology is cautiously coming of age. What benefits will it bring? Disruptive innovation Technology Research & development Audio

Product innovation: The new imperative for insurers in Asia

McKinsey & Company

Incumbent insurers in Asia find product innovation challenging. Developing products to respond to customer needs, not risks or competitor actions, will be crucial. Insights on Financial Services Financial Services Asia-Pacific

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

When the Union Wins

Martinka Consulting

The teacher’s unions won, at least in the Puget Sound area; most districts are not returning to the classroom in any material way. Based on the teachers I know, I’d say the union protected the 20% (it’s always the 80-20 rule, isn’t it) of teachers who took advantage of the situation. All the teachers I know are working harder than ever teaching remotely. I am not anti-union. My wife was in a union for 10 years. My son is a project manager with a union construction company.

The weight of repetitive tasks

Seth Godin Blog

As I write this, they’re laying a brick wall outside of my window. Each brick weighs about five pounds. There are a thousand bricks in this wall. And every brick is moved, one by one, from the truck to the cart to the wall. Over time, any inefficient move is costly indeed.


It’s Bad, but Not All is Bad

Martinka Consulting

Covid has been wicked to a lot of people. It’s been a business boom for some. It’s changed everybody’s life in some way. And we’ve learned from it. We’ve learned there might not be as much travel for business “check-in meetings” given Zoom, Teams, WebEx, etc., that remote work is possible for some, that people do need the comradery you can’t get online, and people are creative. We’ve recognized remote learning, especially for younger kids, is an unmitigated disaster.

The New U.S. Stimulus Package and the Meaning of Brexit

Harvard Business

Felix, Rawi, and Mihir discuss the new U.S. stimulus package and the departure of the UK from the European Union. Policy Economy Economics Audio

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

The U.S. Needs a Third Reconstruction — and Business Should Lead It

Harvard Business

Four strategies to break down the systemic barriers facing Black Americans. Race Economics & Society Digital Article

Taking a Break Doesn’t Always Mean Unplugging

Harvard Business

Six healthy alternatives to doomscrolling. Productivity Health Work-life balance Technology Digital Article