What Do Clients Buy From Professional Services Firms
Prudent Pedal
MARCH 16, 2022
If you were to ask me what is the one common marketing error most professional services firms make, I would not hesitate to say, “They fall in love with their ‘solutions’.” By that I mean they make their internal P&L structure their market face and become proverbial hammers looking for nails to pound. Unfortunately, clients […].
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