The Brand Timeline
Jerry Fletcher
FEBRUARY 5, 2022
Recently, while developing my product called Brandr I realized that most folks don’t understand that Brand has three time components: Now, Later and Long term. Now, the Short term. This is the part of branding known as brand Identity. It is made up of: Name Logotype elements Graphics Positioning Line. Although it contains visual and verbal elements It may also include other sensory triggers like a sound or a smell a color or a touch.
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