Book Review – “How the mighty fall” by Jim Collins
Tom Spencer
MARCH 24, 2018
Introduction. Jack Welch, ex-Chairman and ex-CEO of General Electric once said, “If you don’t have a competitive advantage, don’t compete”. While this quote makes sense, organizations can always strive for opportunities to build new competitive advantage by investing passion, right strategic thinking, perseverance, and determination. However, while gaining competitive advantage is one thing, sustaining the advantage is quite another.
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