The smallest viable audience
Seth Godin Blog
MAY 22, 2022
It’s a stepping-stone, not a compromise. The media and our culture push us to build something for everyone, to sand off the edges and to invest in infrastructure toward scale. But it turns out that quality, magic and satisfaction can lie in the other direction. Not because we can’t get bigger, but because we’d rather be better. One of the three best restaurants in New York only has 14 seats.
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