Successful Independent Consulting

APRIL 27, 2022

If you were a hotel chain, would you be a Motel 6, Courtyard by Marriott, or a Ritz-Carlton? If you refer to yourself as a freelancer or consultant, what does that imply? The terms you use to describe yourself will impact how potential clients perceive you, how they pay you, and even how much they're willing to pay. There’s a lot of confusion over the terms used for workers who aren't full-time employees: Gig worker Temp Freelancer Contractor Consultant Solopreneur For professional independent c

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Consulting Accenture Hotels Nonprofit 195

Chad Barr

APRIL 27, 2022

As you may know, Laurel and I brought a puppy into our home exactly one year ago. What you may not know is that I had said, “NO more dogs, EVER”, after our last pet passed almost 3 years ago. First, I meant what I said, and second, evidently, no one took me seriously when I said it. Enter, Juno Raspberry Barr, the adorable and highly energetic little puppy girl that has taken over our hearts and our home.

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Sports Tools Groups 52

Henry DeVries

APRIL 27, 2022

Publicity is the most cost-effective way to generate awareness, which is the first step in the awareness-interest-desire-action formula for attracting high-paying clients. If you are willing to be your own publicist, learn some newsworthy angles you can offer the media.

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Harvard Business

APRIL 27, 2022

Start by focusing on your business model — not your technology.

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How To 91

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Martinka Consulting

APRIL 27, 2022

I know they need to “check the box” and get projections. In this case, “they” being bankers. Recently one asked for three years of projections with the first two years by month and the third year annually. Just for fun, consider the following: The folly of predicting winners in March Madness. Column in the Seattle Times said pick Kentucky, they’ve got it all.

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Exercises Conference Marketing Consulting 40

Seth Godin Blog

APRIL 27, 2022

The first kind, the common kind, is when someone helps you with advice or labor to accomplish what you’ve already set out to do. The second kind, more rare and more useful, is when someone helps you realize that your original plan wasn’t as good as you thought it was, and helps you come up with a better one. Which kind are you looking for?

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Harvard Business

APRIL 27, 2022

FTX Ventures’ Amy Wu explains why Web3 games might be the “rocket fuel” that accelerates the mass adoption of crypto.

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Strategy Strategy Strategy& 48

Harvard Business

APRIL 27, 2022

Three questions to guide your communication strategy.

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