Wed.Dec 30, 2020

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Ten Marketing Predictions For 2021

Henry DeVries

Nobody could have predicted the poop show that was 2020. But what do marketing thought leaders predict for 2021?

Marketing 113
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2020 – The Year in Review

Chad Barr

One of my favorite reflection points is at year-end. It is the opportunity to review my accomplishments, key learning insights and course correction. As this challenging year comes to conclusion here are my learning insights which I have also shared in my weekly newsletters : January: Review your goals daily, commit and take the step by step action necessary towards your success.

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Covid Entrepreneurs

Martinka Consulting

The November 19, 2020 Wall Street Journal had a front-page article titled, “ New Entrepreneurs Emerge From Wreck of Covid Economy.” Some of the highlights from the article are: A lot of people are turning their skills into a business and it’s their job “in” the business. Skills like personal training, hair styling, freelance chefs, and more. New business licenses are up 32% over the first nine months of the year compared to 2019.

Journal 40
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Former Goldman Sachs Partner Edith Cooper: Recruit, Retain, Mentor

Harvard Business

What we can learn from Goldman’s former head of Human Capital Management about addressing race at work and retention strategies.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Toward better

Seth Godin Blog

Well, that was interesting. Tragic. Heartbreaking. Painful. Difficult. Have more people ever been happier to see a year go away? I’m posting this a few hours early just to clear the decks a bit faster. Our attitude doesn’t have to be driven by the outside world, but sometimes, they overlap. The outside world provokes, persists and insists on changing the story we choose to tell ourselves.

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Before You Plan for 2021, Do this 2020 Review

Consulting Matters

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right? Wrong! If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable strategies. That type of planning is OUT. What is IN is cultivating smart habits that keep you in tune with your market and allow you to respond to them with ease and confidence.

Exercises 156
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Research: Women Are Better Leaders During a Crisis

Harvard Business

An analysis of 360-degree assessments done during the pandemic.

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Before You Plan for 2021, Do this 2020 Review

Consulting Matters

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right? Wrong! If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable strategies. That type of planning is OUT. What is IN is cultivating smart habits that keep you in tune with your market and allow you to respond to them with ease and confidence.

Exercises 156
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A different urgency

Seth Godin Blog

For many people, work consists of a series of urgencies. Set them up and knock them down. Empty the in-box, answer the boss, make the deadline. Over the next few weeks, there may be fewer urgencies than usual. That’s the nature of coming back from a break. What if we used the time to move system deficiencies from the “later” pile to the “it’s essential to do this right now” pile?

System 45
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr