Tue.Sep 21, 2021

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[Checklist] Create a Great Marketing Piece for Your Consulting Firm

David A Fields

Content marketing is all the rage, and for good reason when it comes to building your consulting firm. Your consulting firm’s thought leadership is a cornerstone of your efforts to be perceived as a credible, compelling resource for prospective clients. If you’ve spent any time and/or money on content marketing, you’ve likely discovered that creating … Continued.

Marketing 221
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It’s Not ‘Return to Work,’ It’s ‘Return to Us’

Leadership Planning with Liz Weber CMC

You have no doubt heard or read others proclaiming: “Stop saying: ‘Return to work’. We’ve been working this whole time! And, we’ve been working longer, harder, and in more challenging ways than ever before!” You know what? They’re right. If there is one thing we can all agree on, it’s that this past year, regardless of industry, profession, etc., we’ve all had to work harder and more creatively than ever before.

Industry 104
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Writing Secret 3: Choose When to Use Passive Voice

Johanna Rothman

Most of us writers start with bad advice, to write “formally.” We're not supposed to talk to the reader. Or, we're supposed to avoid stories. Worse, we're supposed to use passive voice. That leads us to write like this: <A person> will be missed. Your work is appreciated. This work needs to be undertaken. Here's what's common in all of those sentences: All of them are “backwards” because we don't know who's speaking or doing the action.

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Putting an End to “Swoop and Snatch” Delegation

Makarios Consulting

Delegation can be a leader’s best friend. When you delegate, you grow because you give yourself the time and opportunity to focus on higher-value activities that can have a greater impact for the firm. The person you delegate to also grows as they gain experience and expertise to take on new responsibilities. Yet, despite these obvious benefits, many leaders appear to view delegation with suspicion.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Catch Me on the People and Projects Podcast 337

Johanna Rothman

I spoke with Andy Kaufman on his People and Projects Podcast 377. Full disclosure: I met Andy back in 1999 at the Software Development conference. So we've known each other for a long time. I subscribe to his podcast because I like the way he interviews guests. He looks beyond the obvious to deeper insights. I'm thrilled to say he did that with the Modern Management Made Easy books, too.

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Leading with Impact: How companies are implementing ADEI initiatives to open doors to success.

UPD Consulting

My grandfather was a civil rights leader in San Antonio, TX. He was instrumental in desegregating lunch counters and movie theaters in 1965. He was motivated by a simple but noble goal for Black girls and boys: "As I deserve, so shall it be; as I merit it, the door is open. Just by accident of birth, I'm not hindered or barred." It’s ironic that almost 56 years later this statement represents the same approach needed to ensure Antiracism, Diversity, Equity, and Inclusion (“ADEI”) initiatives hav

Company 52
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How to Jump the Consulting Talent Gap

Management and IT Consulting

Retaining and attracting top talent is essential to a consulting firm's success and growth. In today's market, there is a challenge of knowing how to maintain and refuel your talent pipeline. Hear insights from Jason Mlicki of Rattleback about how your firm can maintain quality talent.

Talent 49
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The Innovation System Behind Moderna’s Covid-19 Vaccine

Harvard Business

A conversation with company cofounder Noubar Afeyan about its repeatable process for breakthrough products.

System 63
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Messing with Strathern’s Law

Seth Godin Blog

“When a measure becomes a target, it ceases to be a good measure.” Marilyn Strathern expanded on Charles Goodhart’s comment about monetary policy and turned it into a useful law of the universe. As soon as we try to manipulate behaviors to alter a measure, it’s no longer useful. That’s why you can’t believe social media metrics.

Metrics 47
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Executives, Let Stakeholders Drive Your Strategy

Harvard Business

You can only get so far by looking inward.

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Align sales and marketing to gain customers, drive growth

1 to 1

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. But these days, the old way of doing business doesn’t cut it. Customers are savvier, in more of a hurry, and increasingly want their interactions to be omnichannel.

Sales 26
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Why JPMorgan Chase Is Committed to Improving Racial Equity in Banking

Harvard Business

Does addressing structural racism in the financial system align with a major bank’s growth strategy?

Banking 51
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Transitioning

ConsultX

This blog post was created from Everything Business Consulting podcast episode 69, How to Transition into Business Consulting, Coaching or Advising. To view the episode page, click here. Are you thinking about taking the leap into the world of business consulting? Well, we’re going to talk about becoming a business consultant and we’re going to bridge the gap between where you are now and what you need to do to take the leap.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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The 4 Tiers of Digital Transformation

Harvard Business

A framework to ensure your digital investments are driven by strategic objectives.

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Video Quick Take: Judith Wiese on Siemens AG’s New Sustainability Framework - SPONSOR CONTENT FROM SIEMENS AG

Harvard Business

Sponsor content from Siemens AG.

Video 40