Tue.Sep 21, 2021

[Checklist] Create a Great Marketing Piece for Your Consulting Firm

David A Fields

Content marketing is all the rage, and for good reason when it comes to building your consulting firm. Your consulting firm’s thought leadership is a cornerstone of your efforts to be perceived as a credible, compelling resource for prospective clients.

It’s Not ‘Return to Work,’ It’s ‘Return to Us’

Leadership Planning with Liz Weber CMC

You have no doubt heard or read others proclaiming: “Stop saying: ‘Return to work’. We’ve been working this whole time! And, we’ve been working longer, harder, and in more challenging ways than ever before!” You know what? They’re right.

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Electrifying the bottom line

McKinsey & Company

Electric-vehicle sales are increasing, yet many OEMs are still defining their path toward profitability. Our new report helps automotive leaders improve their EV business strategy. Automotive & Assembly Insights Light vehicles Automotive retailing

Sales 84

Cloud calculator

McKinsey

This cloud cost-optimization simulator details the range of levers that can be used to substantially reduce costs for one illustrative scenario of an application on the cloud. Digital Insights Digital Cloud computing

62

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Rebooting customer experience to bring back the magic of travel

McKinsey & Company

The COVID-19 pandemic upended life as we know it, and devastated the travel industry globally. As travel volumes are returning in many parts of the world, customer experience is emerging as the challenge of the recovery. Insights on Travel, Logistics & Infrastructure Travel, Logistics & Infrastructure

More Trending

Cloud cost-optimization simulator

McKinsey & Company

This cloud cost-optimization simulator details the range of levers that can be used to substantially reduce costs for one illustrative scenario of an application on the cloud. Digital Insights Digital Cloud computing

67

The Innovation System Behind Moderna’s Covid-19 Vaccine

Harvard Business

A conversation with company cofounder Noubar Afeyan about its repeatable process for breakthrough products. Innovation Entrepreneurial management Global health Audio

Five Fifty: The lonely economy

McKinsey & Company

As households get smaller, new forms of connection and consumption are emerging. Are you ready to hug your robot friend? Asia-Pacific Economic Studies

Study 60

How to Jump the Consulting Talent Gap

Management and IT Consulting

Retaining and attracting top talent is essential to a consulting firm's success and growth. In today's market, there is a challenge of knowing how to maintain and refuel your talent pipeline. Hear insights from Jason Mlicki of Rattleback about how your firm can maintain quality talent

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

The 4 Tiers of Digital Transformation

Harvard Business

A framework to ensure your digital investments are driven by strategic objectives. Disruptive innovation Operations management Internet IT Disruptive innovation Operations strategy Web-based technologies IT management Technology Information technology and telecom sector Digital Article

Align sales and marketing to gain customers, drive growth

1 to 1

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads.

Why JPMorgan Chase Is Committed to Improving Racial Equity in Banking

Harvard Business

Does addressing structural racism in the financial system align with a major bank’s growth strategy? Diversity and inclusion Change management Race Financial service sector Audio

Executives, Let Stakeholders Drive Your Strategy

Harvard Business

You can only get so far by looking inward. Strategy Digital Article

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Video Quick Take: Judith Wiese on Siemens AG’s New Sustainability Framework - SPONSOR CONTENT FROM SIEMENS AG

Harvard Business

Sponsor content from Siemens AG. Sustainable business practices Corporate social responsibility Sponsor Content

Video 28