Henry DeVries

DECEMBER 23, 2022

“The psychology of attention, especially with short-form video, boils down to a study of curiosity,” says marketing strategist Hilary Billings. Learn her three core ways to create curiosity for your viewers.

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How To Video Study Marketing 93

PM Alliance

DECEMBER 23, 2022

The ability to shepherd a digital transformation initiative through the full project lifecycle is becoming both more critical and more challenging. Businesses are increasingly turning to more powerful technologies to optimize their operations and deliver new innovations, but these large-scale projects can be unwieldy and disruptive if they aren’t coordinated and managed properly.

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Enterprise Data Operations System 72

Harvard Business

DECEMBER 23, 2022

Shift from asking, “What makes us money?” to “Who makes us money?

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Analysis Data Strategy Strategy 82

Seth Godin Blog

DECEMBER 23, 2022

Everyone has one. It’s the part of ourselves we won’t look at, acknowledge or risk disturbing. It’s the story or trauma or situation that must be avoided at all costs. People will choose careers, families and opportunities simply to avoid confronting the little tiny voice that is hiding inside. And marketers with low standards will brazenly manipulate us to extract money spent to protect the sore spot.

Marketing 31

Marketing 31

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Harvard Business

DECEMBER 23, 2022

Why your money is worth less than it used to be.

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