Henry DeVries

SEPTEMBER 21, 2018

A service business needs to be agile with digital marketing if it wants to succeed today. Digital marketing growth expert Lisa Apolinski shares tips on how to grow a services business with digital services marketing.

Marketing 89

Marketing Agile Strategy Strategy 89

Johanna Rothman

SEPTEMBER 21, 2018

We hear a lot these days about project-based organizations vs. product-based organizations. Much of what we do in software is in service of products. Products tend to evolve over time. When we work on projects, we learn from the experience. However, once we finish this release, the “product” (the output of the project) doesn’t change and incorporate our learning for the future.

Productivity 63

Productivity Software Efficiency Conference 63

Martinka Consulting

SEPTEMBER 21, 2018

I am getting really tired of people asking me to connect on LinkedIn and then prospecting me. What looks like a networking connection turns into a solicitation, without any knowledge of if I need, want, or are even qualified for what the person is offering. Does it work? I don’t know but it seems like it’s the same as a cold call, a very cold call, and we know the low success rate of cold calls.

Consulting 40

Consulting 40

Harvard Business

SEPTEMBER 21, 2018

David Crockett/Getty Images. One of the most overused expressions thrown around by wannabe “Wall Street Rambos” is business is war. But sometimes war tactics really can help in business. Among these tactics is CARVER, a system for assessing and ranking threats and opportunities. Developed during World War II, CARVER (then one letter shorter and known as CARVE) was originally used by analysts to determine where bomber pilots could most effectively drop their munitions on enemy targets

Tools 42

Tools Operations Examples Methodologies 42

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Seth Godin Blog

SEPTEMBER 21, 2018

Once a computer (or a player piano) begins to do a task, part of the appeal goes away. Yes, the goods or services might be identical, but the story we tell ourselves about what they took to create disappears. Effort is insufficient, but extraordinary effort (and our perception of that effort) can add value.

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Harvard Business

SEPTEMBER 21, 2018

Jason Jaroslav Cook Creative/Getty Images. Corporate directors and executives alike recognize that today’s pace of change continues to accelerate and that firms need to innovate to stay ahead. But are boards doing enough to support innovation, as they should? We conducted a survey of over 5,000 board members from around the world to find out. We found that, overall, innovation does not rank as a top strategic challenge for the majority of boards.

Telecommunications 37

Telecommunications Survey Biotechnology Industry 37