Jerry Fletcher

DECEMBER 11, 2021

It is not something to do lightly. You just don’t wake up one day and decide to change the name of key communications tools that have become familiar to those you have built relationships over time. The day inevitably comes. You think about it. Sleep on it. Have long dialogues within between the emotional aspect and the quiet logical voice. That conversation is one each of us must go through even though we know how it is going to come out.

Marketing 52

Marketing Consulting Hotels Insurance 52

Seth Godin Blog

DECEMBER 11, 2021

Things decay. We know precisely how many yoctoseconds it takes for half of a given amount of Hydrogen-7 to transform into ordinary hydrogen. And we know how old old things are because Carbon-14 loses half its mass every 5,700 years. But ideas and cultural impact have a half-life as well. Einstein wrote a paper 120 years ago that is still being discussed.

Culture 47

Culture Marketing 47

CaseInterview.com

DECEMBER 11, 2021

Two weeks ago, I heard about the Omicron variant of the COVID-19 virus. Based on the news headlines and video feeds, news of the Omicron variant went viral (so to speak) within 24 hours. Travelers from certain African countries were immediately banned from traveling. A day or two later, Pfizer and Moderna CEOs discussed Omicron-specific vaccine boosters.

Data 111

Data Advertising Travel Media 111

Jerry Fletcher

DECEMBER 11, 2021

Change is the heart of consulting. Without change we would be out of a job. Change is perceived by clients as a problem and they go looking for someone to solve it with expertise or experience they don’t have. We wind up working with them for a single engagement or, over time, for either multiple, linked engagements or just providing services in a single expertise on an ongoing basis.

Marketing 40

Marketing Consulting Video Sales 40

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