Henry DeVries
AUGUST 27, 2022
The number one pain for three out of five people who are in the business of selling their expertise is finding new clients. The number two pain for one out of two is finding the time to work on business development. Marketing strategist Minal Sampat gives us some pain-relieving tech tools.
Seth Godin Blog
AUGUST 27, 2022
There are two marketing problems when it comes to creating interventions for the public good. The first marketing problem is that when it works we take the intervention for granted. The world doesn’t fall apart, and we don’t notice, because our expectation was that the world (whatever world matters to you) should stay on course. The intervention might have made a huge difference, but we don’t notice the persistence of good things.
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