Tue.Feb 11, 2020

The #1 Marketing Tactic for Your Consulting Firm

David A Fields

Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm?

Nice Consultants and Coaches vs. Good Ones

Consulting Matters

If you really want to make money and a difference as a consultant or coach, you can't get there by being nice. You have to be good. Nice on the surface appears more ethical and in alignment with one's integrity. A "nice" consultant or coach delivers what a client asks for.

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How To Be A Better Speaker Like Oscar Winners Joaquin Phoenix And Bong Joon Ho

Henry DeVries

Aaron Beverly, the reigning Toastmasters World Champion of Public speaking, said there was much to be learned about public speaking by watching the Oscar acceptance speeches at the 92nd Academy Awards

Inside a Fortune 500 Boardroom

CaseInterview.com

I’ve only been in a Fortune 500 boardroom once. I will never forget it. The conference room had an incredible view of Manhattan. The boardroom table itself was a gorgeous mahogany table that seated 60 people. I’ve never seen a conference room table so large before. The table was so large that every seating position had its own microphone that was attached to a public address amplification system.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Not All Business Buyers are Created Equal – Part One

Martinka Consulting

This was written for and originally published by [link] , a Kirkland, WA wealth management firm. Somewhere over the rainbow… is the successful sale and exit of your business. But who will buy it? What will make them want to pay more? Should I really worry about these things because it’s such a great company? Let’s cut to the chase. Almost all buyers are going to look at multiple companies, anywhere from a handful to a few dozen.

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The bad client/clueless boss trap

Seth Godin Blog

“I’m doing this meaningless/damaging/banal work because that’s what the client wants.” ” There are many variations of this. The plastic surgeon who does hideous work on the faces of people who demand it. The marketer who’s still trying to get teens hooked on smoking.

Data-Driven Decisions Start with These 4 Questions

Harvard Business

Stripped of its context, data can lead you astray. Data Decision making Digital Article

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How People Succeed By Defying Expectations

Harvard Business

Laura Huang, associate professor at Harvard Business School, has studied groups that face bias in the workplace, from entrepreneurs with accents to women and people of color. She says that the best way for individuals to overcome this type of adversity is to acknowledge and harness it, so it plays to their advantage instead of holding them back.

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How to Work with a Leader Who Doesn’t Care About Details

Harvard Business

While their head is in the clouds, you’re in the weeds. Managing up Communication Digital Article

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why Catalogs Are Making a Comeback

Harvard Business

What’s behind the print renaissance in the age of digital marketing? Sales & Marketing Strategy Retail & Consumer Goods Digital Article