Tue.Feb 11, 2020

The #1 Marketing Tactic for Your Consulting Firm

David A Fields

Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm?

Nice Consultants and Coaches vs. Good Ones

Consulting Matters

If you really want to make money and a difference as a consultant or coach, you can't get there by being nice. You have to be good. Nice on the surface appears more ethical and in alignment with one's integrity. A "nice" consultant or coach delivers what a client asks for.

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Inside a Fortune 500 Boardroom

CaseInterview.com

I’ve only been in a Fortune 500 boardroom once. I will never forget it. The conference room had an incredible view of Manhattan. The boardroom table itself was a gorgeous mahogany table that seated 60 people. I’ve never seen a conference room table so large before. The table was so large that every seating position had its own microphone that was attached to a public address amplification system.

Not All Business Buyers are Created Equal – Part One

Martinka Consulting

This was written for and originally published by [link] , a Kirkland, WA wealth management firm. Somewhere over the rainbow… is the successful sale and exit of your business. But who will buy it? What will make them want to pay more? Should I really worry about these things because it’s such a great company? Let’s cut to the chase. Almost all buyers are going to look at multiple companies, anywhere from a handful to a few dozen.

The Surprising Effects of Business Vs. Leisure Travel

*Already submitted with the first entry, please contact me if you would like me to write up again.

How To Be A Better Speaker Like Oscar Winners Joaquin Phoenix And Bong Joon Ho

Henry DeVries

Aaron Beverly, the reigning Toastmasters World Champion of Public speaking, said there was much to be learned about public speaking by watching the Oscar acceptance speeches at the 92nd Academy Awards

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The bad client/clueless boss trap

Seth Godin Blog

“I’m doing this meaningless/damaging/banal work because that’s what the client wants.” ” There are many variations of this. The plastic surgeon who does hideous work on the faces of people who demand it. The marketer who’s still trying to get teens hooked on smoking.

Data-Driven Decisions Start with These 4 Questions

Harvard Business

Stripped of its context, data can lead you astray. Data Decision making Digital Article

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How People Succeed By Defying Expectations

Harvard Business

Laura Huang, associate professor at Harvard Business School, has studied groups that face bias in the workplace, from entrepreneurs with accents to women and people of color. She says that the best way for individuals to overcome this type of adversity is to acknowledge and harness it, so it plays to their advantage instead of holding them back.

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How to Work with a Leader Who Doesn’t Care About Details

Harvard Business

While their head is in the clouds, you’re in the weeds. Managing up Communication Digital Article

The Definitive Guide to Becoming a High-Growth Company

Why do some companies grow at a double-digit pace every year, while others experience nominal (or even flat) growth year over year? Discover the common attributes that your High-Growth Clients have in common as they outperform their competition in top-line growth!

Why Catalogs Are Making a Comeback

Harvard Business

What’s behind the print renaissance in the age of digital marketing? Sales & Marketing Strategy Retail & Consumer Goods Digital Article