David A Fields
FEBRUARY 11, 2020
Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm? Your answers to both questions may be the same, because your favorite marketing tactics deliver dual benefits: you’ll employ them (actions beat good intentions every time), and you’ve … Continued.
Consulting Matters
FEBRUARY 11, 2020
If you really want to make money and a difference as a consultant or coach, you can't get there by being nice. You have to be good. Nice on the surface appears more ethical and in alignment with one's integrity. A "nice" consultant or coach delivers what a client asks for. Doesn't get too aggressive with their marketing. And certainly doesn't push a client to pay them what they are worth.
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Henry DeVries
FEBRUARY 11, 2020
Aaron Beverly, the reigning Toastmasters World Champion of Public speaking, said there was much to be learned about public speaking by watching the Oscar acceptance speeches at the 92nd Academy Awards.
CaseInterview.com
FEBRUARY 11, 2020
I’ve only been in a Fortune 500 boardroom once. I will never forget it. The conference room had an incredible view of Manhattan. The boardroom table itself was a gorgeous mahogany table that seated 60 people. I’ve never seen a conference room table so large before. The table was so large that every seating position had its own microphone that was attached to a public address amplification system.
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Consulthon
FEBRUARY 11, 2020
DO YOU KNOW SOME WAY OF HOW TO CONTROL DOCUMENTED INFORMATION (processes, procedures, instructions, visual guides, standard operating sheets, etc)ACCORDING TO ISO9001: 2015? The distribution of the.
Management Consulting Connection brings together the best content for management consulting professionals from the widest variety of industry thought leaders.
LSA Global
FEBRUARY 11, 2020
Do You Put Enough Robust Practice in Your Instructional Design? Is there enough robust practice in your instructional design? For those of us tasked with improving the performance of employees through training and development, we understand that learning is in large part the acquisition of new skills. The desired outcome is acquiring the ability to do something well that matters to the learner, their boss, and the company as a whole.
Seth Godin Blog
FEBRUARY 11, 2020
“I’m doing this meaningless/damaging/banal work because that’s what the client wants.” There are many variations of this. The plastic surgeon who does hideous work on the faces of people who demand it. The marketer who’s still trying to get teens hooked on smoking. The teacher who blames the curriculum for the boring classroom experience because that’s what the state mandated… It’s a trap, like all traps, because there’s a lot of truth to it.
Harvard Business
FEBRUARY 11, 2020
Laura Huang, associate professor at Harvard Business School, has studied groups that face bias in the workplace, from entrepreneurs with accents to women and people of color. She says that the best way for individuals to overcome this type of adversity is to acknowledge and harness it, so it plays to their advantage instead of holding them back. Start by recognizing your outsider status and the preconceived notions others might have about you, then surprise them by showing how you defy their exp
Johanna Rothman
FEBRUARY 11, 2020
Back when I was a manager, my senior management wanted to separate the “new” work from the “maintenance” work. I suggested that every new line after the first line of code was maintenance. The managers poo-poohed me. My concern: How would the “new” developers learn from their mistakes? I lost that discussion and I managed a team called “continuing engineering,” CE.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Harvard Business
FEBRUARY 11, 2020
What’s behind the print renaissance in the age of digital marketing?
Harvard Business
FEBRUARY 11, 2020
While their head is in the clouds, you’re in the weeds.
Harvard Business
FEBRUARY 11, 2020
Stripped of its context, data can lead you astray.
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