Wed.Mar 09, 2022

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Writing Secret 6: Help Your Reader Feel Smart

Johanna Rothman

When we speak, we often use shortcuts, jargon, and cleverness to get our points across. If we confuse anyone in the audience, we can explain what we're thinking in the moment. However, when we write, all that cleverness doesn't always help our ideal reader understand. Sometimes, we alienate or confuse our ideal readers with our cleverness. Instead of showing how clever we are, we can help our readers feel smart.

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When Service Goes Bad

Chad Barr

A brief newsletter this week as I head out of town to celebrate my oldest granddaughter’s Bat Mitzvah. This past Sunday, Laurel and I spent a couple of hours celebrating our grandson’s 2 nd birthday at an area “little gym” that hosts these birthday gatherings every weekend for a hefty fee compared to the product offered. Of the three employees overseeing this rather large group of youngsters, two were mostly disinterested in leading the activities and the other was at the

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Bootstrapping a Business to 200+ Employees: Lessons Learned w/Myles Anderson, CEO Ep#158

Strategic Planning and Management Insights

SME Strategy is a strategy consulting company that specializes in aligning teams around their vision, mission, values, goals and action plans. Learn more about how we can help align your team with our strategic planning and implementation services.

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Why You Should Allow Returns on Customized Products

Harvard Business

They may be harder to resell, but customers are less likely to return them anyway.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Calculating the last minute

Seth Godin Blog

It probably doesn’t pay to buy your prom dress when you are 12 years old. You’re not sure of the size, not sure of what styles will be like and not even sure you want to go. On the other hand, filing your taxes an hour before the deadline is a risk that doesn’t really pay off. The last minute is an easy habit to fall into. Once you start focusing on crises, it makes it really difficult to find the focus and energy to begin planning ahead.

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If You Don’t Like Case Competitions, Does This Mean You Won’t Like or Be Good at Consulting?

Steve Shu Consulting

I was posed on Quora a question similar to the above question, and below was my response. I highlight in bold, a key insight drawn from behavioral science. One the one hand, case competitions leverage a lot of skills that career consultants end up using, such as problem solving skills under pressure, teamwork, communications, creativity, and persuasiveness.

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How the Russia-Ukraine Conflict Will Change Cyberwar (with Robert Hannigan)

Harvard Business

Robert Hannigan, former director of GCHQ (the UK’s National Security Agency), speaks to Azeem Azhar about the near future of cyberwarfare.

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Agendas Can Get in the Way

Martinka Consulting

We all have agendas, every one of us. First let’s look at a couple in the media and then some in business. Are you surprised there are bi-partisan bills to forbid members of Congress to actively trade stocks while in office (as they have access to “insider” information)? This trading has been something both very left-wing and very right-wing politicians have been accused of.

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To Win Over an Audience, Focus on Building Trust

Harvard Business

Five tactics for leaders.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr