Writing Secret 6: Help Your Reader Feel Smart
Johanna Rothman
MARCH 9, 2022
When we speak, we often use shortcuts, jargon, and cleverness to get our points across. If we confuse anyone in the audience, we can explain what we're thinking in the moment. However, when we write, all that cleverness doesn't always help our ideal reader understand. Sometimes, we alienate or confuse our ideal readers with our cleverness. Instead of showing how clever we are, we can help our readers feel smart.
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