Thu.May 12, 2022

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How To Pivot From Pair of Hands To Sought-After Expert with Dianna Denney

Consulting Matters

Get ready for on-air coaching on pivoting your brand and business from pair of hands to sought-after expert with my guest Dianna Deeney. Be a fly on the wall as Dianna and I tap into her ideal business model (which isn't what she initially had), her unique superpowers, and how she can stand out for the clients she wants to serve. We also brainstormed different ways to position some of the program ideas she has been percolating on.

How To 156
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The Study of Mistakes

When I was in school, my strongest subjects were in STEM — science and math specifically. In high school, I was required to study history. In college, I was required to study philosophy or some other humanities subject. At the time, I was slightly annoyed that I had to “waste” time studying these subjects instead of what I really wanted to study. My original thinking was, “What’s the point of studying what happened in the past when today’s world is all about the future and where it is goin

Study 104

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The Key to Retaining Young Workers? Better Onboarding.

Harvard Business

Ten ways employers can create jobs young people actually want to grow in.

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When should a startup hire a COO

Asamby Consulting

There comes the time where you as the CEO need to step back from operative work and become more strategic. Bringing in a COO can support that step. But how do you know when it's time to hire a COO? Read in this blog post what the best time is to bring this position in. What will a COO do for a startup? Let's first have a look at what a COO does. The classical definition of the COO is to be the second in command after the CEO.

ROI 52
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Are you losing your readers at hello?

The Source

Picture the scene: You’re on your favourite wine merchant’s website, looking to buy a few bottles of wine. You find the perfect bottle and click “add to basket”. A form pops up asking you to fill in a list of personal details. You really do want to buy that wine, so you reluctantly comply, but you are then informed that you will receive an email when you have been approved as a purchaser.

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Why Many Women of Color Don’t Want to Return to the Office

Harvard Business

A recent study sheds light on the unique challenges these employees face.

Study 59
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The post-industrial collision

Seth Godin Blog

Many knowledge-economy employees say that the main cause of dissatisfaction at work is lack of agency. Lack of control over our time and our decisions and our output is demeaning. It turns people into cogs. As the nature of work changes, innovation and small groups are adding far more value than the race to the bottom of industrial control can. So people are getting what they asked for.

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Prepare Your Company for the Next Covid Wave

Harvard Business

Four actions to take now.

Company 57