Fri.Aug 30, 2019

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The Best Offense Is A Good Offense

Alan Weiss

Stop trying “not to lose” business. Try to win business. Even if you manage “not to lose” it, the business will be on the buyer’s terms and relatively modest, with low fees. The “prevent defense” never won a football game and lost quite a few. The Patriots don’t use it, and they’ve won six Super Bowls.

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Online marketing vs. marketing online

Seth Godin Blog

Online marketing has become a messy mix of direct marketing, seo, tricks, tips, code and guesswork. It’s an always-moving target and it’s mostly focused on tactics, not strategy, because tactics are easy to measure. Marketing online, on the other hand, is what happens when the work to serve our audience arrives in an electronic form. Marketing online is simply marketing–the act of making things better by making things–aided by a mouse and a keyboard.

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What…Two of my Employees Don’t Like Each Other?

Peter Stark

A manager asked us, “What do you do when two employees refuse to work with each other?” Prior to the employees refusing to work with each other, the manager let us know that they had both come to him one-on-one to demand that he redefine each of their goals, roles and responsibilities to ensure there was no overlap and that they would not have to communicate with each other.

Meeting 33
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Service Jobs Should Be — and Can Be — Middle-Class Jobs

Harvard Business

42 million Americans work in retail, food service, and similar roles.

Retail 48
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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What People Hate About Being Managed by Algorithms, According to a Study of Uber Drivers

Harvard Business

It’s like having a micromanaging boss who’s always watching you.

Study 46
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Is the Business Roundtable Statement Just Empty Rhetoric?

Harvard Business

Companies aren’t prepared to live up to it.

Company 43