A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes
Harvard Business
JUNE 7, 2018
Glasshouse Images/Getty Images. Poor pricing practices are insidious — they damage a company’s economics but can go unnoticed for years. Consider the case of a major industrial goods manufacturer that was struggling with low profit margins, relative both to competitors and to its own historical performance. It traced much of the cause to a mismatch between its sales incentives and pricing strategy.
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