Tsavo Neal

OCTOBER 19, 2017

In this video, you’ll learn how to maximize the effectiveness of your consulting website’s homepage “hero” section. The website and page examined in this video is the topmost section of Jonathan Start’s consulting website. [ View Slides ] Transcript. Welcome to Consulting Website Design 001: Homepage Hero. In this series, I’m going to give consultants and small firms one actionable tip per video, to improve their website in five minutes or less every Thursday

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Seth Godin Blog

OCTOBER 19, 2017

Assumption: Some people love what you do. They love your product, your service, the way you do your work (if that's not true, this post isn't for you. You have a more significant problem to work on first). So, how to understand it when someone hates what you do? When they post a one-star review, or cross the street to avoid your shop, or generally are unhappy with the very same thing that other people love?

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Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Leads are the lifeblood of consulting businesses. If you can’t generate new leads and turn them into paying clients, you won’t stay in business for long. One of the best ways to generate leads is to use lead magnets on your website. A lead magnet is a free piece of content that you offer website visitors.

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Seth Godin Blog

OCTOBER 19, 2017

Announcing a two-day workshop in my office for 8 people. I define publishing as the work of investing in intellectual property and monetizing it by bringing it to people who want to pay for it. The world of publishing is changing fast, and I'd like to help a few publishers make a difference. Publishing can include music, books, conferences and other experiences and content.

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Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Harvard Business

OCTOBER 19, 2017

Garry Gay/Getty Images. Few topics have captivated talent management discussions more intensely than potential. The obsession with predicting who may be a future star or the next top leader has influenced academic research and human resources practices alike. But how good are we at evaluating human potential? The answer is, it’s mixed. On the one hand, science has given us robust tools and powerful theories to quantify the key indicators of future career success , job performance , and lea

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Harvard Business

OCTOBER 19, 2017

Huber & Starke/Getty Images. “Always remember: Your focus determines your reality.” Jedi Master Qui-Gon Jinn shares this advice with Anakin Skywalker in Star Wars, but in our hyper-distracted work world, it’s advice that we all need to hear. Technology has undoubtedly ushered in progress in a myriad of ways. But this same force has also led to work environments that inundate people with a relentless stream of emails, meetings, and distractions.

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Kai Davis

OCTOBER 19, 2017

When it comes to getting more clients as a freelancer or consultant, the most important question to ask yourself about your marketing is The Positioning Question. Let’s say you’re starting a new consulting business. You’re wondering if you should: Start with a specific positioning (target market) and problem that you’re solving (“Shopify” and “Search Engine Optimization,” for example).

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Harvard Business

OCTOBER 19, 2017

Nancy Koehn, a Harvard Business School historian, tells the life stories of three influential leaders: the abolitionist Frederick Douglass, the pacifist Dietrich Bonhoeffer, and the ecologist Rachel Carson. They all overcame personal challenges to achieve and inspire social change. In Koehn’s new book, Forged in Crisis: The Power of Courageous Leadership in Turbulent Times, she argues that tomorrow’s leaders of social change will come from the business world.

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Harvard Business

OCTOBER 19, 2017

CSA Images/Printstock Collection Vetta/Getty Images. Netflix hit the industry with some bombshell moves this month. First, it announced that it plans to spend $8 billion on original content next year (including on 80 new movies). This is far more than any other online player. Obviously, this is great news for its 100 million-odd customers worldwide.

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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Harvard Business

OCTOBER 19, 2017

katyau/Getty Images. Airlines are arguably more operationally complex, asset-intensive, and regulated than hospitals, yet the best performers are doing a better job by far than most hospitals at keeping costs low and make a decent profit while delivering what their customers expect. Southwest Airlines, for example, has figured out how to do well the two operational things that matter most: Keep more planes in the sky more often, and fill each of them up more, and more often, than anyone else.

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