Thu.Sep 07, 2017

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Top Five Lessons Learned from My 16 Years as an “Interim VP Marketing”

Women in Consulting

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. Either way, my clients are wise enough to realize that they’re operating under a handicap – likely losing both mindshare and market share — if this role is vacant.

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Celebrating Actionable’s Culture

Actionable

I’m so proud and grateful to be part of a team that understands their role in cultivating the culture that we want and need. The post Celebrating Actionable’s Culture appeared first on Actionable.co.

Culture 52
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Panic Buying of Gasoline in Florida, 40% of Miami Stations Out of Gas: Blame Anti-Gouging Laws for Shortages

MishTalk

As Hurricane Irma nears Florida, everyone is in a rush to fill up their tanks. About 40% of the gasoline stations in the Miami-Fort Lauderdale region are now without fuel. Floridians have turned to the Crowd-Sourced ‘Gas Buddy’ App to determine which stations still have gas. (more…).

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Celebrating Actionable’s Culture

Actionable

I’m so proud and grateful to be part of a team that understands their role in cultivating the culture that we want and need. The post Celebrating Actionable’s Culture appeared first on Actionable.co.

Culture 52
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Three Equifax Managers Sold Stock Before Massive Cyber Hack Revealed: Why Not Make Insider Trading Legal?

MishTalk

Equifax reports hackers accessed up to 143 million US consumers’ information. Equifax discovered the breach on July 29. Equifax discovered the breach on July 29. Just today, the public finds out about the breach. In the interim, three Equifax executives dumped about $1.8 million in Equifax shares. Hey, why not? It’s only a “small percentage” of their holdings.

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“10-Year Treasury Yields Headed to Zero Percent” Saxo Bank CIO

MishTalk

In his latest Email article, Steen Jakobsen, Saxo Bank Chief economist and CIO has a bold prediction about interest rates. With nearly everyone, even Janet Yellen at the Fed, predicting wage-induced inflation, Jakobsen makes a bold call in the opposite direction. (more…).

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Airbrushing

Seth Godin Blog

When they began airbrushing the models in fashion magazines fifty years ago, no one complained much. Everyone knew, we thought, that it was some sort of make believe. But then they started airbrushing our food. And then vacations. And family photos. And brands. And jobs. Spend enough time looking through the glass on your tablet and you'll come to believe that you're the only one with a less-than-perfect situation.

Fashion 54
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Irma “heart-wrenching” Hell: 95% of Barbuda and St Martin Flattened, Two More Hurricanes Coming Up

MishTalk

The news on Hurricane Irma is grim and worsening. The record-breaking Hurricane is described as “apocalyptic” Here is a synopsis of Irma’s destruction: island by island. (more…).

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What Instructional Design Theories Work Best With Online Training?

Clarity Consultants

Online training offers a wealth of opportunity for learners and trainers alike. It provides deep resources and easy access to corporate training that companies have quickly found great value in. But not every type of lesson works well in a digital format. Here are 3 instructional design models that have proven to operate well in the modern age of online training courses.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Hurricane Harvey Ripple Effects: Assessing the Impact on Housing and GDP

MishTalk

Black Knight reports Hurricane Harvey could Lead to 300,000 new mortgage delinquencies. How does this compare to Katrina? And what about GDP? (more…).

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What Instructional Design Theories Work Best With Online Training?

Clarity Consultants

Online training offers a wealth of opportunity for learners and trainers alike. It provides deep resources and easy access to corporate training that companies have quickly found great value in. But not every type of lesson works well in a digital format. Here are 3 instructional design models that have proven to operate well in the modern age of online training courses. 1) The ADDIE Model.

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Japan Beats GDP Estimates and Misses GDP Estimates: Do you believe Bloomberg or Bloomberg?

MishTalk

I happened to see some estimates of Japan’s GDP moments ago. The first report says Japan beat GDP estimates. The second report, four minutes later, says Japan misses GDP estimates. The headlines are both from Bloomberg. (more…).

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Stress Is an Organizational Problem

Harvard Business

Mark Mortensen, an associate professor of organizational behavior at INSEAD, discusses the research on “multiteaming”—when employees work not only across multiple projects, but multiple teams. It has significant benefits at the individual, team, and organizational levels. Among them: multiteaming saves money. The cost—stretched employees—is hard to see.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Why Invest in Talent Management

LSA Global

Do Your Leaders Invest in Talent Management? Among all the investments you can make as a leader to grow your company, don’t, for heaven’s sake, neglect to invest in talent management…attracting, engaging, developing and retaining your top talent. Businesses Should Invest More In People. Business leaders all seem to acknowledge that an organization’s success depends largely on the skills and level of engagement of their employees.

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Stop Letting Email Control Your Work Day

Harvard Business

Juan Díaz-Faes for HBR. One of the very first lectures I give each year to new MBA students is about time management. By the time they arrive in my classroom, they are two days into the fall term, and I can already see that some of them are barely keeping their heads above water. I see this lecture as both a reality check and a breath of fresh air.

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Should Independent Professionals Use Promotional Products?

MBO Partners

How to effectively use promotional products as an independent professional.

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Coastal Cities Are Increasingly Vulnerable, and So Is the Economy that Relies on Them

Harvard Business

There was a time a decade or two ago when society could have made a choice to write off our massive investment in a fossil fuel-based economy and begin a policy driven shift towards a cleaner renewable infrastructure that could have forestalled the worst effects of climate change. But the challenges of collective action, a lack of political courage, and the power of incumbent pecuniary interests to capture the levers of power meant we did not.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Are You Accurately Measuring Your Company’s Digital Strength?

Harvard Business

There are few business leaders around the world not thinking about digital transformation in some shape or form. Whether improving omni-channel commerce or developing digital extensions to product lines, businesses are working out how to drive profitability through digital. But traditional metrics might underestimate the impact of digital, leaving companies vulnerable to aggressive competitors or pure-play disruptors.

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A Brief Guide to U.S. Corporate Tax Reform

Harvard Business

The U.S. Congress is back in session this week, and corporate tax reform is reportedly among the top items on the agenda. Of course, that doesn’t mean it’s likely to happen. While nearly everyone agrees reform is needed, individual aspects of the tax code often benefit specific companies and industries, which makes passing legislation difficult.