When Doubt Is Planted, Your Brand Becomes Vulnerable
Melissa Agnes
JANUARY 24, 2018
Ulta Beauty has been accused of cleaning and reselling used makeup , by former employees. While other employees have negated the allegations, and while the brand has come forth with a response that addresses the accusations, stating that they “do not allow the resale of used or damaged products,” the risk of these types of allegations are that they are memorable enough, in a negative way, that they can cause doubt in the minds of consumers.
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