Brand strategy: One size does not fit all
The Source
FEBRUARY 15, 2019
Brand is becoming ever more important to buyers of consulting services. In fact, when we asked clients what was most important when selecting a digital transformation partner, reputation with the board was more important than anything else.*. So it’s interesting to see firms taking two divergent approaches to their brands: In one camp are firms consolidating under one almighty parent brand; in the other are firms that are launching sub-brands to complement their parent brands.
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