Thu.May 10, 2018

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How Advanced Analytics Is Changing B2B Selling

Harvard Business

Marcus Winther/Getty Images. From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products.

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Tips for Reading the Room Before a Meeting or Presentation

Harvard Business

beastfromeast/Getty Images. In every conversation at work, there’s the explicit discussion happening — the words being spoken out loud — and the tacit one. To be successful in most organizations, it’s important to understand the underlying conversations and reactions that people in the room are having. But if you aren’t picking up on those subtle cues, how can you learn to do so?

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An Ode to the Thief of Time

Strategy+Business

In Soon: An Overdue History of Procrastination, from Leonardo and Darwin to You and Me, Andrew Santella explores procrastination, and why it is that whenever there is a job to do, you can count on someone putting it off.

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How To Market With A Podcast

Henry DeVries

Podcasts are one of the most effective business development strategies available today. Are you taking advantage of the marketing opportunities in hosting or participating in podcasts?

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Putting a value on a story

Seth Godin Blog

Walk through the diamond district in Manhattan and in the course of one block, at least a dozen men will stop you and ask if you're hoping to sell a diamond ring. A few blocks away, Tiffany will happily sell you a diamond ring. Buy a $7,000 ring at Tiffany's and walk over the one of these guys and you'll be lucky to get $1,000 for your new ring. That $6,000 is what you paid for the story.

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Unclear Business Strategies Are Too Difficult to Execute

LSA Global

Unclear Business Strategies Are Too Difficult to Execute. While it seems like common sense that unclear business strategies are too difficult to execute, leadership team after leadership team continues to think that twenty clear strategic initiatives equate to strategic clarity. When you ask employees, that perception could not be further from the truth.

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8 Ways Brands Can Fight Counterfeits in China

Harvard Business

VCG/Getty Images. Counterfeit luxury goods are big business in China. Together, China and Hong Kong are estimated to be the source of 86% of the world’s counterfeit goods—an amount that the U.S. Chamber of Commerce estimates is worth about $397 billion. Fake merchandise accounted for 12.5% of China’s exports in 2016, according to the same report.

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5 Tips for Closing the Deal and Getting the Job

MBO Partners

Turn your next request for proposal (RFP) into a client acquisition with these five tips.

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Interviews with 59 Black Female Executives Explore Intersectional Invisibility and Strategies to Overcome It

Harvard Business

HBR Staff. Black women continue to be sorely underrepresented in leadership roles in corporate America. Currently, they make up 12.7% of the U.S. population, yet they represent only 1.3% of senior management and executive roles of S&P 500 firms, 2.2% of Fortune 500 boards of directors, and in a post-Ursula Burns world, there is not a single black female CEO in the Fortune 500.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Time Is of The Essence: How Leading Marketers Match Messages to the Right Moments - SPONSOR CONTENT FROM GOOGLE

Harvard Business

By Sean Downey, Vice President, Media Platforms, Google. A few years ago, it was clear that mobile technology was changing the way people searched when they wanted to know, go, do or buy. With advancing technology, people are again changing how they search — and time is of the essence. Google data shows that in the U.S., search interest for “ open now ” grew 300 percent from June 2015 to June 2017.

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10 Promising AI Applications in Health Care

Harvard Business

Peter Dazeley/Getty Images. There’s a lot of excitement right now about how artificial intelligence (AI) is going to change health care. And many AI technologies are cropping up to help people streamline administrative and clinical health care processes. According to venture capital firm Rock Health , 121 health AI and machine learning companies raised $2.7 billion in 206 deals between 2011 and 2017.