Is Your Business a “Service” or a “Brand”?
The Fearless Marketer
MARCH 19, 2018
Do you remember the early cell phones? The first one was made available to the public in 1984 (the year I started my business). It weighed an unimaginable 1.75 pounds and earned the nickname “The Brick.” It cost $4,000 and had a battery life of only 30 minutes! But do you recall the brand of this cell phone? Almost nobody does because when a new product enters the market, branding isn’t important.
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