One, Powerful Model that Explains Why Your Consulting Firm Wins Projects
David A Fields
MARCH 5, 2019
From your clients’ perspective, engaging your consulting firm is an emotional decision. The notion that “people act on emotion then justify with logic” has become clichéd. We accept it as an immutable law of human nature, like “children scream shrilly to be heard in a crowd” and “teenagers take selfies.” But what emotions are your … Continued.
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