Tue.Jul 20, 2021

How to Easily Improve the Effectiveness of Your Consulting Firm’s Marketing

David A Fields

You are probably falling prey to a couple of biases when determining which relationships your consulting firm should nurture, and that’s costing you business. Fortunately, as you’ll see below, you can correct the biases easily.

Optional Reading for AEM 6150 at Cornell University

Steve Shu Consulting

This is an optional reading for AEM 6150 at Cornell University taught by Stephen Shu. The reading is from Chapter 12 (pages 41-44) of The Consulting Apprenticeship and covers the “key takeaway” titling, a method which is used heavily in consulting

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Is It Time To Rethink Where You Are And Where You Are Going?

On the Brink

Now that we're hesitantly coming out of the pandemic, or even before that, have you found yourself asking those big questions like, Why am I here? Do I really want to be doing what I'm doing for the rest of my life? Is this all there is? Good news: Yes, there is more.

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Piloting Change Communication

Leadership Planning with Liz Weber CMC

As you well know, the most brilliant change initiative will fail if it’s not implemented well. A brilliant change initiative will also fail - or at least not go as seamlessly as it could - if there is no intentional communication strategy - before, during, and after the change.

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

How cities can adapt to climate change

McKinsey & Company

Research identifies 15 proven ways that urban areas around the world can adapt to climate risk. Insights on Sustainability Climate change

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The Committed Innovator: A conversation with Amy Brooks of the NBA

McKinsey & Company

The National Basketball Association’s chief innovation officer explains how the league seized opportunities presented by the past year’s disruption to test new ideas. Strategy & Corporate Finance Insights Innovation Managing in Uncertainty Strategy Corporate Finance

20 Servant Leadership Quotes the Elevate our Thinking

Rick Conlow

Servant leadership reflects an approach that challenges traditional leadership practices today. Because it focuses first on people and then the rest of the activities of leaders. The goal is to serve. Now, it is not a milk toast approach to leadership as some think.

Unlocking value through divestitures: Can Indian firms seize the moment?

McKinsey & Company

Divesting is a strategic capability that can add significant value. Indian companies that identify appropriate spin-offs and divestitures and execute successfully can emerge stronger from the current crisis. Strategy & Corporate Finance Insights India Corporate Finance Corporate strategy Strategy

The Relentless Pursuit of Profitability

Management and IT Consulting

Growth is more important than ever, and profitability is essential to achieving it. Learn how to differentiate your consulting firm by setting yourself apart from the competition and implementing key practices to propel your business to the next level of profitability

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

‘The fashion industry should be as diverse as its consumers’: A PVH perspective

McKinsey & Company

Lance LaVergne, chief diversity officer of PVH Corp., discusses how fashion companies can attract young people and help emerging designers—and what it will take to disrupt the status quo. Retail Insights Retail & Consumer Goods Retail environments Luxury goods United States

Directed marketing

Seth Godin Blog

There are ten people. If those ten people were aware of what you do, trusted you and were enrolled in the journey of change you seek to make… They might each encourage ten people to join in.

Five Fifty: The digital mismatch

McKinsey & Company

Companies know they’re vulnerable to digital disruption. So why aren’t they investing where the risks (and opportunities) are the highest? Digital Insights Digital

Video Quick Take: Intel’s Lisa Spelman on the Interconnectivity between Curiosity and Innovation - SPONSOR CONTENT FROM SAS

Harvard Business

Sponsor content from SAS. Innovation Leadership & Managing people Sponsor Content

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

‘Creativity would skyrocket’: How diversity could transform fashion

McKinsey & Company

CaSandra Diggs, president of the Council of Fashion Designers of America, shares her views on how the fashion industry can give diverse talent more visibility, voice, and agency. Retail Insights Retail & Consumer Goods Luxury goods Retail environments United States

What Belongs in Your Basic Bundle?

Harvard Business

And what should be an add-on? Marketing Market research Customers Digital Article

The McKinsey Crossword: “Let the Games Begin!” | No. 33

McKinsey & Company

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win. The McKinsey Crossword

Research: How Our Class Background Affects the Way We Collaborate

Harvard Business

An interdependent approach to teamwork can help employees from low-income backgrounds shine — and make your whole organization more productive. Collaboration Diversity Demographics Digital Article

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

Taking action: What individuals, companies, and the industry can do

McKinsey & Company

A more diverse, equitable, and inclusive fashion industry is within reach. But individuals, companies, and institutions in the broader ecosystem must do their part by taking action in key opportunity areas. Retail Insights Retail & Consumer Goods Luxury goods Retail environments United States

Why Your Business Needs to Treat Your Edge Data as Capital - SPONSOR CONTENT FROM DELL TECHNOLOGIES AND INTEL®

Harvard Business

SPONSOR CONTENT FROM DELL TECHNOLOGIES AND INTEL® Technology Data Sponsor Content

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Voices and viewpoints of fashion students and emerging designers

McKinsey & Company

Listen to diverse students and young professionals talk about their disappointments and aspirations—and see highlights from our research on diversity in the fashion industry. Retail Insights Luxury goods Retail environments Retail & Consumer Goods United States

How to Close the Digital Divide in the U.S.

Harvard Business

The infrastructure package being debated in Congress doesn’t go far enough. Here’s what lawmakers need to do. Technology Government Policy Digital Article

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Research: How Our Class Background Affects the Way We Collaborate

Harvard Business

An interdependent approach to teamwork can help employees from low-income backgrounds shine — and make your whole organization more productive. Collaboration Diversity Demographics Digital Article

Lessons in Innovation from Bowie, Beyoncé, and More

Harvard Business

Business can learn a lot from the way musicians operate. Creativity Collaboration Innovation Audio