Tue.Jul 20, 2021

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How to Easily Improve the Effectiveness of Your Consulting Firm’s Marketing

David A Fields

You are probably falling prey to a couple of biases when determining which relationships your consulting firm should nurture, and that’s costing you business. Fortunately, as you’ll see below, you can correct the biases easily. You know that most of your consulting firm’s projects—which, for now, I’ll assume are focused on pain au chocolat optimization—emanate … Continued.

Marketing 195
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Optional Reading for AEM 6150 at Cornell University

Steve Shu Consulting

This is an optional reading for AEM 6150 at Cornell University taught by Stephen Shu. The reading is from Chapter 12 (pages 41-44) of The Consulting Apprenticeship and covers the “key takeaway” titling, a method which is used heavily in consulting.

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20 Servant Leadership Quotes the Elevate our Thinking

Rick Conlow

Servant leadership reflects an approach that challenges traditional leadership practices today. Why? Because it focuses first on people and then the rest of the activities of leaders. The goal is to serve. Now, it is not a milk toast approach to leadership as some think. Studies show it to be the most effective and successful form of leading. By focusing on the team with integrity, setting high standards, demonstrating compassion and support, servant leaders inspire others and bring out the best

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Leadership Tip #11: Substitute the Word Trust for Empower

Johanna Rothman

We talk a lot about empowered or self-organizing teams in the agile community. However, I don't see too many self-organizing or empowered teams at my clients. Not because my clients are stupid—far from it. Everyone does the best job they know how to do. However, every manager's micromanagement pervades all levels. Instead of talking about empowerment, let's discuss how we trust teams and people to do their best job.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Piloting Change Communication

Leadership Planning with Liz Weber CMC

As you well know, the most brilliant change initiative will fail if it’s not implemented well. A brilliant change initiative will also fail - or at least not go as seamlessly as it could - if there is no intentional communication strategy - before, during, and after the change. With clear communication before, during, and after, the likelihood of team acceptance and implementation improves drastically.

Strategy 129

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Specialization Alone Won’t Get You To Where You Want To Be

Kai Davis

Today, a thought exercise. I want you to imagine a small but growing agency (“Tiny Nibble”) and think through their specialization, opportunities, and challenges. To start, let’s say that Tiny Nibble has specialized and niched down on a specific market and expensive problem. With that, they’ve: Picked a specific target market to focus on.

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The Relentless Pursuit of Profitability

Management and IT Consulting

Growth is more important than ever, and profitability is essential to achieving it. Learn how to differentiate your consulting firm by setting yourself apart from the competition and implementing key practices to propel your business to the next level of profitability.

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Directed marketing

Seth Godin Blog

There are ten people. If those ten people were aware of what you do, trusted you and were enrolled in the journey of change you seek to make… They might each encourage ten people to join in. And that group of 100 people might be able and willing to help you improve your work, or to introduce you to resources you need, or to become clients. Which might lead to more opportunities, conversations and improvements.

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Research: How Our Class Background Affects the Way We Collaborate

Harvard Business

An interdependent approach to teamwork can help employees from low-income backgrounds shine — and make your whole organization more productive.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Research: How Our Class Background Affects the Way We Collaborate

Harvard Business

An interdependent approach to teamwork can help employees from low-income backgrounds shine — and make your whole organization more productive.

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How to Close the Digital Divide in the U.S.

Harvard Business

The infrastructure package being debated in Congress doesn’t go far enough. Here’s what lawmakers need to do.

How To 36
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Why Your Business Needs to Treat Your Edge Data as Capital - SPONSOR CONTENT FROM DELL TECHNOLOGIES AND INTEL®

Harvard Business

SPONSOR CONTENT FROM DELL TECHNOLOGIES AND INTEL®

Data 36
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Lessons in Innovation from Bowie, Beyoncé, and More

Harvard Business

Business can learn a lot from the way musicians operate.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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What Belongs in Your Basic Bundle?

Harvard Business

And what should be an add-on?

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Video Quick Take: Intel’s Lisa Spelman on the Interconnectivity between Curiosity and Innovation - SPONSOR CONTENT FROM SAS

Harvard Business

Sponsor content from SAS.

Video 36