Fri.Oct 23, 2020

Recalculating the future of drug development with quantum computing

McKinsey

Two experts discuss how quantum computing can help solve intractable problems in drug discovery and development. Insights on Pharmaceuticals & Medical Products

Friday Fusion: October 23, 2020

Tsavo Neal

When do you know your website needs more content? When you’re unhappy with the amount of traffic you’re getting. More (good) content = more traffic. With every piece of content you produce, you’re creating a little “mini-you” that will go out and market your business.

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Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand

McKinsey

The demands of the pandemic have challenged customer loyalty and increased the value of paid loyalty programs for companies that do them right. Marketing & Sales Insights

7 ways to be an ethical leader

The Management Centre

Leading in the not-for-profit sector can be tough. Most of us hold these leaders to higher ethical standards than those in the commercial sector. We expect them to be principled. We need them to do the right thing and encourage trust.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How quote-to-cash excellence can fuel growth for B2B subscription businesses

McKinsey

Outperformers achieve higher growth by carefully considering the sales journey and balancing rigorous process discipline with the flexibility to meet individual customer needs. Our Insights

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More Trending

Modern CPG product development calls for a new kind of product manager

McKinsey

Consumer-goods companies need to balance rapidly changing consumer and market needs with relevant product experiences. Enter the modern product manager. Our Insights

Now Is the Time to Shake Up Your Sales Processes

Harvard Business

With machine learning, companies and governments can predict an awful lot about you. Sales Digital Article

Lowest Common Denominator

Martinka Consulting

Realize what I give as examples below represents at least part of our customer/client base, which is why we can’t assume too much about people, good or bad – too many people just don’t pay attention. It’s also why my wife proofreads my memos and newsletters; because if I start using industry jargon and she doesn’t understand it I know I have to change the language so all readers will get my points, not just those in my industry.

A Measured Approach to Regulating Fast-Changing Tech

Harvard Business

Disruptive innovation isn’t a panacea. It isn’t a poison either. Technology Regulation Disruptive innovation Digital Article

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Research-Backed Tips to Follow Through on Employee Engagement Commitments

LSA Global

Do Not Procrastinate – Follow Through on Employee Engagement Commitments. Putting off until tomorrow what you can or should do today is the classic definition of procrastination.

When Does Predictive Technology Become Unethical?

Harvard Business

With machine learning, companies and governments can predict an awful lot about you. Demographics Technology Ethics Transparency Digital Article

Big business vs. small business

Seth Godin Blog

Small companies create almost all the jobs. They are the insurgents, the agents of change. Big companies are a backbone, reliable providers of goods and services. Big companies operate at a scale that most of us can’t even imagine. The two points of view often conflict.