Competition vs. activation
Seth Godin Blog
APRIL 24, 2021
Innovators rarely have a competition problem. The challenge isn’t that your market is buying from an alternative provider–the challenge is that they’re buying from no one. The work we do and the stories we tell when we seek to create activation are dramatically different from the mindset of competition, and yet the lessons from our culture (sports, mass merchants, politics) are all about competition. “We’re better than them,” is a competition slogan.
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