Sat.Apr 24, 2021

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Competition vs. activation

Seth Godin Blog

Innovators rarely have a competition problem. The challenge isn’t that your market is buying from an alternative provider–the challenge is that they’re buying from no one. The work we do and the stories we tell when we seek to create activation are dramatically different from the mindset of competition, and yet the lessons from our culture (sports, mass merchants, politics) are all about competition. “We’re better than them,” is a competition slogan.

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Consultant Marketing Trust Story

Jerry Fletcher

Since March first I have been scheduled to speak on Trust 15 times. I admit, I’ve been doing some outbound marketing to get some dates but the remarkable thing is that so many of these events have been booked because of the snowball effect. For the short haul. Early on in the Pandemic I built out the Virtual presentation studio I believed would get me through a few months using gear I already had to record quality video testimonials for clients on location.