Sat.Feb 13, 2021

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Consultant Marketing Trust Barometer

Jerry Fletcher

I’ll be keynoting on Trust in April. Every time I’m asked to present on Trust I look for new information I might bring to the audience. Online Resources. I always start with a review of the usual suspects. That means typing “Trust Research” into Google. This time it got me this selection of the most recently published items: An article from the Harvard Business Review on The Neuroscience of Trust (from 2017) The Journal of Trust Research (Volume 10, Published in 2020) The Psychology of Trust (A

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Flavors of indies

Seth Godin Blog

Independent workers, founders, creators and organizers are often lumped together with a simple term, but that one-size-fits-all model fits no one. You might be an entrepreneur, building a significant business by borrowing money to buy machines or to develop a market, focused on creating value, improving your leverage and eventually selling the company when it reaches scale.

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Change Management – Is There Enough Dissatisfaction with the Status Quo?

LSA Global

No Pain, No Gain The exercise training adage advocating that there is no gain if there is no pain can be adapted to organizational change theory. We used to think that a compelling vision for change combined with a strong drive to achieve was enough to motivate and propel change in an organization. What we have learned is that an equally and sometimes more powerful driver is dissatisfaction associated with the avoidance of pain or dissatisfaction with the status quo.