Steve Shu Consulting

NOVEMBER 23, 2018

This post is based on an answer I wrote in response to a question posed to me on Quora, “What do choice architects do?” I wanted to repost my answer here because I still feel there is a lack of understanding about what it means to implement nudging and behavioral science within companies, and the role of choice architects are key. Choice architects essentially use insights from behavioral science to design environments for people that encourage or support some sort of end goals.

Ethics 276

Ethics Financial Tools Research 276

Harvard Business

NOVEMBER 23, 2018

Luis Alvarez/Getty Images. Female retention in engineering remains a persistent problem. Even after overcoming hurdles to enter the profession, women leave at much higher rates than men, often because of the stress that comes with being female in a male-dominated field. This stress can be quite overt, like when women face instances of gender discrimination or harassment; but our research shows that it can also be subtle, like when women feel that their contributions are less valued than their ma

Engineering 49

Engineering Construction Research Interviews 49

Seth Godin Blog

NOVEMBER 23, 2018

Cyber Monday (inspired by its evil cousin, Black Friday) is a symptom of our obsession with convenience. As Tim Wu has pointed out, convenience trumps privacy, morality and good judgment for too many of us–the internet has made things faster, and faster has become faster, and faster has become the point. Here’s a list of some gifts and expressions of friendship that aren’t nearly as convenient, that involve independent sellers and crafters and that you have plenty of time for i

Ethics 28

Ethics Trends Marketing 28

Harvard Business

NOVEMBER 23, 2018

Photographer is my life./Getty Images. The current economic expansion is long by historical standards, and thus the risk of recession rises with each passing month. Recessions catch many companies by surprise, with predictable results. In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended.

Sales 39

Sales B2B Tools Software 39

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