Lessons from Detroit: Three Reasons Why Your employees Resists Lean
Markovitz Consulting
FEBRUARY 11, 2019
In 2014, The Greening of Detroit (TGD), an environmental non-profit, was pushing hard to reforest the city after years of neglect. To their surprise, the tree planters faced stiff resistance—about 25% of the 7,500 homeowners they approached rejected the opportunity to have a free tree planted in front of their houses. Residents weren’t stupid—they understood that the trees provided more shade, better air quality, and increased property values—but they still elected not to have trees planted for
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