Tue.Nov 20, 2018

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How to create a HARO-ing experience (and get free PR for your firm or personal brand)

Rod Burkert

You’re reading or watching current business-type news and you see a colleague of yours being quoted or interviewed. How did they do that? To be sure, there are ways to “get in” with a reporter that happen over time … but there is an easy and free way to get started. Hey, what’s up everyone! I’m Rod Burkert. And welcome to my Practice Development Corner, the place where business valuation professionals like you come to learn how to turn the practice they have into the practice they want.

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Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines

Melissa Agnes

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program. Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis. As a result, they have a ton of real-time crisis management experience that others can learn from.

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Shailendra Kumar on Smarter Data People Podcast

Consultants' Consultant

Consultants Consultant: Shailendra Kumar is the author of Making Money out of data. It’s not an analytics book, it’s a business book. Shaily is a keynote speaker on data analytics. In this podcast he talks about the “everyone does analytics” phenomenon, the importance of articulating the business problem before anything else, and what makes a real data scientist. […].

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Thanksgiving Day 2018

CaseInterview.com

Today is my favorite holiday. Thanksgiving. On this day, I remind myself to give gratitude and appreciation for the many wonderful things in my life. I have a remarkable life. I am grateful to my parents for the many sacrifices they made to give me certain advantages in life. I am grateful to my friends who support, care, and love me every day. I am grateful to my children who have allowed me the greatest honor in my life. to be their dad.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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A New Way to Become More Open-Minded

Harvard Business

Danae Diaz/Getty Images. Benjamin Franklin knew he was smart — smarter than most of his peers — but he was also intelligent enough to understand that he couldn’t be right about everything. That’s why he said that whenever he was about to make an argument, he would open with something along the lines of, “I could be wrong, but…” Saying this put people at ease and helped them to take disagreements less personally.

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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

clu/Getty Images. I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida. It was the right thing to do. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever.

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Get More Warm Leads With A Twist On This ‘Tried And True’ Ecommerce Marketing Strategy

Kai Davis

It’s November 20th. Your inbox is about to be blown up with Black Friday deals, friend! Take a page from the Ecommerce Playbook. Offer your clients a discount on your services as a special for the holidays, Black Friday sale style. Here’s the twist to help you make more money — that’s what you come to Uncle Kai for, isn’t it?

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What If Banks Were the Main Protectors of Customers’ Private Data?

Harvard Business

Mark Wilson/Getty Images. The ability to collect and exploit consumers’ personal data has long been a source of competitive advantage in the digital economy. It is their control and use of this data that has enabled the likes of Google, Amazon, Alibaba, and Facebook to dominate online markets. But consumers are increasingly concerned about the vulnerability that comes with surrendering data.

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Get More Warm Leads With A Twist On This ‘Tried And True’ Ecommerce Marketing Strategy

Kai Davis

It’s November 20th. Your inbox is about to be blown up with Black Friday deals, friend! Take a page from the Ecommerce Playbook. Offer your clients a discount on your services as a special for the holidays, Black Friday sale style. Here’s the twist to help you make more money — that’s what you come to Uncle Kai for, isn’t it?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Your Identity Changes When You Change Jobs

Harvard Business

Herminia Ibarra, a professor at the London Business School, argues that job transitions — even exciting ones that you’ve chosen — can come with all kinds of unexpected emotions. Going from a job that is known and helped define your identity to a new position brings all kinds of challenges. Ibarra says that it’s important to recognize how these changes are affecting you but to keep moving forward and even take the opportunity to reinvent yourself in your new role.

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Avoiding the curse of the low-hanging fruit

Seth Godin Blog

A new organization launches and finds excited and willing customers. These are the early adopters. The nerds. The people who knew they had a problem. These are the easy sales, the folks who will wait in line. And then the curse can set in. You will certainly exhaust this group. Too many competitors are seeking them, and you’re running out of places to look.

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How to Set Up an AI R&D Lab

Harvard Business

Paper Boat Creative/Getty Images. The moment a hyped-up new technology garners mainstream attention, many businesses will scramble to incorporate it into their enterprise. The majority of these trends will splutter and die out by Q4. Artificial intelligence (AI) is unlikely to be one of them. AI is a transformative series of tools that can accelerate productivity, drive insight, and open up unexplored revenue streams.

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Leadership Coaching That Inspires Future Ready Teams

Cheryl Cran

Want teams that are innovative and collaborative? The secret is leadership coaching that inspires future ready teams. Great team have leaders with the ability to coach performance that inspires and engages team members to grow. Recently I facilitated a 2.5 day senior leadership retreat with a group of 100 senior leaders in the agriculture industry. […].

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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How to Practice Resilience as an Independent Professional

MBO Partners

Five ways to develop your resilience skills, increase overall well-being, and reach your full potential as a leader.

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