Wed.Jun 16, 2021

Getting tangible about intangibles: The future of growth and productivity?

McKinsey & Company

Companies that master the deployment of intangibles investment will be well positioned to outperform their peers. Marketing & Sales Insights Innovation Growth Marketing & Sales

Marketing Habits, Matryoshka Dolls, and SOPs

Kai Davis

How do you get better at a marketing habit? The trick is realizing you’ve got three things stacked together like a Russian nesting doll: The core habit you’re looking to build (e.g., guest on 2-3 podcasts/month). This is the vision, the goal, and or the outcome you’re working towards.

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What is CX? // How to Improve Customer Experience w/Chui Chui Tan Ep#106

Strategic Planning and Management Insights

Chui Chui Tan is the founder & Director at Bey? Global. Having originally studied industrial engineering, she went on to become a culturalization expert who has worked in user/customer experience (UX/CX) for over 14 years.

Making infrastructure tech a reality in your portfolio

McKinsey & Company

‘Infratech’ is now a viable asset class and an increasingly essential component of infrastructure investments and operations. Investors and their operating companies need to prepare. Insights on Operations Infrastructure Operations

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Why Business Schools Need to Teach Experimentation

Harvard Business

These skills are in high demand — and should be part of the MBA curriculum. Business education Experimentation Innovation Digital Article

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How to Lead Your Team Through the Transition Back to the Office

Harvard Business

Six strategies. Managing people Leading teams Motivating people Digital Article

The Benefit of (Good) Benefits

Martinka Consulting

According to a Gallup study , one in every six workers stay in a job they’re unhappy with because of the benefits and the lower the income the more tied to the job people are. Benefits are a huge part of our lives. Medical and dental insurance is essential and there are (at least) two aspects I don’t like about how it’s provided. I don’t feel it should be tied to employment and I don’t want the government taking it over.

Lucky breaks

Seth Godin Blog

Almost every project comes in a little bit late and a little bit over budget. When things break, the breaks are rarely lucky ones. Part of the reason is that in proposing the project we made our best guess and predicted the predictable.

Becoming a Working Dad

Harvard Business

It’s a major identity shift. Here’s how to manage the transition. Work-life balance Managing yourself Emotional intelligence Digital Article

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Inflation Should Be an Important Consideration in Your Supply Chain Strategy - SPONSOR CONTENT FROM GEP

Harvard Business

Sponsor content from GEP. Strategy Managing uncertainty Supply chain Sponsor Content

Naomi Osaka and the G7’s Global Minimum Tax

Harvard Business

Rawi and Mihir discuss Naomi Osaka’s departure from the French Open and the G7’s effort to cooperate on corporate taxation. Economy Shared value Business processes Audio

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How to Practice Responsible AI

Harvard Business

Algorithms can cause unexpected harm on a massive scale. How do we make sure they don’t? Disruptive innovation Research & development Technology Audio

High on the Hog’s Stephen Satterfield: The Power of Black Storytelling

Harvard Business

The host of a hit food show on Netflix talks about the power of media created by and for people of color. Race Diversity Leadership Audio

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

The Limits of the “Sustainable” Economy

Harvard Business

Green production cannot replace green consumption. Sustainability Digital Article