External Champions: the Best Supporters of Your Consulting Firm (How to Find/Build Them)
David A Fields
APRIL 27, 2021
All your consulting firm’s visibility-building and marketing efforts pale next to the power of a champion—an outsider who promotes your firm to others. Your consulting firm can actively create champions and super-champions who will rapidly build your business. Think of the last time you spontaneously recommended a product or service to someone else.
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