The key question for leaders tasked with setting corporate strategy is, “What is this company’s ultimate purpose?” Fortunately, the basic approach to answering that question has been clearly articulated by the U.S. Business Roundtable. In August 2019 it issued the “Statement on the Purpose of a Corporation,” signed by 181 CEOs from Apple to Walmart. It says a corporation exists for the benefit of all “stakeholders” including “customers, employees, suppliers, communities and shareholders.” In 2021 the Roundtable re-endorsed its position.