Fri.Jul 03, 2020

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Friday Fusion: July 3, 2020

Tsavo Neal

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here , connect with me on LinkedIn here , and email me here. What is the role of SEO in B2B marketing?

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217: Melina Palmer—Why Don’t People Do What They Say

On the Brink Podcast

Learn why it's not what you think, it's what your brain does. I bet you have often wondered why you hear people say one thing and then do the opposite. Or, perhaps you know you should do one thing but then find yourself going in another direction. To find answers, behavioral economists study why people are so predictably irrational, which by the way, includes each of us.

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Gig Workers Are Here to Stay. It’s Time to Give Them Benefits.

Harvard Business

The CARES Act provided temporary unemployment insurance. What happens next?

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A Great Hack to Increase Strategic Buy-in

LSA Global

Strategy Creation Stage. As you work to build a clear corporate strategy for success , make sure you do not get carried away with your potentially biased and untested ideas and avoid the need to increase strategic buy-in. While it is important to form a strategic hypothesis that outlines an early view of your most important strategic assumptions and bets, it is equally important to critically evaluate and test your strategic suppositions.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Wasting second place

Seth Godin Blog

100 people apply for a job. 99 are sent home. What if the winner hadn’t applied? You might have been thrilled with the person who almost got the job. 17,000 people apply to a famous college. Only 10% get in. But at least a third were good enough to get in but didn’t get lucky. What happens to their narrative? Selective organizations need to get better about communicating to the people who ‘almost’ make it.

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More Trending

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How to Curate Your Digital Persona

Harvard Business

Your public data tells a story. Is it telling the right one?

How To 36
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When and How to Respond to Microaggressions

Harvard Business

A framework for navigating uncomfortable conversations.

How To 36
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Delivery Apps Need to Start Treating Suppliers as Partners

Harvard Business

If your fees put them out of business, no one wins.

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Research: 3 Biases That Shaped CEOs’ Pandemic Response

Harvard Business

Based on a survey of 500 Chinese firms.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr