Sat.Oct 27, 2018

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How To Overcome Call Reluctance

Henry DeVries

If you want to attract high-paying clients you have to get over call reluctance. Emails, texting, and social media will never replace person-to-person communication.

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Stet

Seth Godin Blog

There’s a term in copyediting called “stet.” That’s what you write when you want the copyeditor to not make the indicated change. It’s probably Latin for, “leave my best work alone, please.” Too often, in a committee, we bend to the fear of those that would prefer we fit in, dumb it down and average it out. Better, I think, to simply say, “stet.” No drama, no explanation.

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