The 20-Minute Business Proposal
Alan Weiss
JANUARY 26, 2020
A proposal for consulting, advisory, and/or coaching services should be about 2.5 pages and take you 20 minutes to create. That’s because you should already have conceptual agreement with the buyer, and a proposal is a summation of prior agreement, not a negotiation or an exploration. Proposals that go on forever with résumés, photos, and testimonials simply show that there is no trusting relationship with the buyer.
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