Wed.Jan 16, 2019

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Time To Look At Gamification Like Minecraft and Angry Birds To Increase Sales

Henry DeVries

Today more businesses are turning to gamification, the use of game-like elements in a non-game setting, to drive engagement. In a business gamification makes use of point scales for sales and activities, badges for accomplishments, competitions, leaderboards and teams to influence behavior.

Sales 75
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Human and machine: What the player piano has to teach us about the future of consulting

The Source

My husband likes the music of Conlan Nancarrow , who was one of the first composers to write music for machines rather than people. His work for the player piano, a piano with no pianist, where the music is “played” by feeding in a roll of punchcard data, is extraordinary. Extraordinary because the machine can do things that a pianist can’t: It has more than 10 digits, and its “hands” can stretch to wider chords and play impossibly fast.

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Balance Innovation, Commitment, & Feedback Loops: Part 3: Low Innovation Products

Johanna Rothman

What if you don't need to experiment to reduce risks? You may have technical risks in terms of getting it “all” done. Especially for a given release date. In that case, you have a low need for product innovation. Your planning feedback loops can be longer. I've seen this occur in some of these circumstances: A port from one platform to another.

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Web Presence Critical Path

Chad Barr

When starting new clients’ projects, I am often asked to describe the process from start to completion. I use the visual and this process, when we first launch a new web presence project. I review the steps necessary to take the project for beginning to successful completion. I found that using this visual saves me the time of explaining it verbally.

Video 52
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Balance Innovation, Commitment, & Feedback Loops: Part 1: High Innovation Products

Johanna Rothman

Many of my clients are trying to use short feedback loops in agile approaches. That desire bumps up against their management's desires for longer commitments. This continuum might help them think through their needs for commitment and innovation. High Need for Product Innovation and Change. The more need for product innovation and change, the shorter the feedback loops need to be.

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Balance Innovation, Commitment, & Feedback Loops: Summary

Johanna Rothman

Is it possible to balance the product innovation and feedback we need, with the commitment our management wants? Maybe. I tried to how my thinking for these questions in this series: When does it make sense to ask for or offer estimation and commitments? When does it make sense to ask for more feedback instead? How about when it does make sense to create small or larger estimates for the product?

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Muddling Through

Strategy+Business

In his new book, The Messy Middle, tech entrepreneur and investor Scott Belsky offers guidance to leaders on how they can survive the long slog between a startup and an exit.

44
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Balance Innovation, Commitment, & Feedback Loops: Part 2: Moderate Innovation Products

Johanna Rothman

What if you can plan for a few weeks or even a month-plus at a time? You don't need the extremely short feedback cycles (hours to a day) because you're not doing high innovation. You don't need to change what the team does every few days. You can estimate and commit to maybe a month's work at a time. On the other hand, you need to change your work more often than a two or three month period.

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Muddling Through

Strategy+Business

In his new book, The Messy Middle, tech entrepreneur and investor Scott Belsky offers guidance to leaders on how they can survive the long slog between a startup and an exit.

36
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Apple in China, and Payday Lending

Harvard Business

Youngme, Felix, and Mihir discuss Apple’s position in the Chinese market; debate whether payday lending is good or bad for workers; and ask whether companies should be doing more to help employees manage cash shortfalls. They also offer their After Hours picks for the week.

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Muddling Through

Strategy+Business

In his new book, The Messy Middle, tech entrepreneur and investor Scott Belsky offers guidance to leaders on how they can survive the long slog between a startup and an exit.

30
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Don’t steal metrics

Seth Godin Blog

A thoughtful friend has a new project, and decided to integrate a podcast into it. Talking to a producer, he said that his goal was to make it a “top 10 podcast on iTunes.” Why is that the goal? That’s a common goal, a popular goal, someone else’s goal. The compromises necessary to make it that popular (in dumbing down the content, sensationalizing it, hunting down sort-of-famous guests and doing a ton of promo) all fly in the face of what the project is for.

Metrics 30
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Seen and Heard: National Retail Federation Big Show 2019

1 to 1

The mood at this year’s National Retail Federation (NRF) “Big Show” conference in New York was upbeat and optimistic. The event was packed and the news was good—2018 retail sales were up, thanks to a more integrated digital/physical experience and high consumer confidence. And while stores won’t be going away anytime soon, there was constant emphasis on digital as part of the retail experience rather than a separate entity.

Retail 29
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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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The Innovations Closing Africa’s Electric Power Gap

Harvard Business

Big companies and local innovators are finding creative solutions.

Company 28
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Being Thankful

Martinka Consulting

The week of Thanksgiving, I was working on our Rotary project in Antigua, which will be in February 2019. It’s the time of year for reflection, as in, what are we thankful for and I got to thinking about the difference between Antigua, a small, developing country and here (and even less developed, third world countries). I immediately came up with four items to compare.

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How to Set Up an AI Center of Excellence

Harvard Business

If you’re a large company using AI, you need one.

How To 28
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How Organizations Are Failing Black Workers — and How to Do Better

Harvard Business

From hiring to inclusion to work assignments.

How To 28
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Make Any Business Trip Less Boring

Harvard Business

Enjoy what the destination has to offer.

How To 28