Consulting Success

MARCH 18, 2019

Sometimes, it is exactly the comfort that keeps us from pursuing what we really want. Bill Coletti, founder of the crisis communications and reputation management firm called Kith Consulting, has stepped out of the comfort offered in working for an established organization as a consultant to starting and running his own consulting business. When the stakes are high, he managed to push through and grow his business into a success.

Consulting 129

Consulting Management 129

The Fearless Marketer

MARCH 18, 2019

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps! The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years. Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

Marketing 75

Marketing Strategy Strategy Strategy& 75

The Source

MARCH 18, 2019

Product. Place. Price. Promotion. The original “Four Ps” of marketing, dating back to the 1940s, were all about consumer goods: Designing products, getting them to the right place on the supermarket shelves, working out how much people would pay for them, and advertising. By the 1960s, marketeers had added another three, acknowledging that developed economies were shifting from goods to services-based—people, process, and physical evidence.

Marketing 45

Marketing Consulting Advertising Course 45

Harvard Business

MARCH 18, 2019

It takes more than talent to succeed in your career.

Talent 53

Talent Development Management 53

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LSA Global

MARCH 18, 2019

Successful Strategy Execution Is Not the Norm. Sadly, IBM found that less than 10% of well formulated strategies are successfully executed. When it comes to successful strategy execution, how can you beat the odds? We define successful strategy execution as a corporate strategy that: Outlines clear and compelling choices about where to play and what actions to take.

Strategy 28

Strategy Strategy Strategy& Bain 28

Seth Godin Blog

MARCH 18, 2019

Words like ??? and kx’?hã don’t appear in English. These words, like thousands of others, include sounds that aren’t part of the normal spoken range of the language. We don’t have difficulty saying or hearing these sounds, they’re simply sounds we have rules against. The question is: Is the alphabet we use missing those sounds because we don’t use them, or is it that we don’t use those sounds because we don’t have letters for them?

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Harvard Business

MARCH 18, 2019

Do Not Disturb.

Productivity 48

Productivity 48

1 to 1

MARCH 18, 2019

As consumers take more control of their healthcare decisions, insurance companies are catching up to other industries in how they interact with members and deliver customer experiences. The member experience is beginning to differentiate payers. So what is the state of CX among health insurance firms? TTEC Digital recently conducted an assessment of four leading U.S. health insurers, where we assessed channel experience and overall service.

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Insurance Insurance Healthcare Industry 20

Clarity Consultants

MARCH 18, 2019

A Learning Management System (LMS) is a tool that your company can use to deploy eLearning courses to your employees, track employee engagement, and measure course effectiveness. LMS technology has proved useful in the university world and is increasingly showing its value for the business world. It is on the cutting edge of L&D thanks to its power to measure training use and effectiveness across the enterprise.

System 9

System Management Enterprise Training 9

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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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