Applied Behavioral Economics Rule of Thumb #4: Embrace the Beauty of Reciprocity
Steve Shu Consulting
JANUARY 15, 2023
This Sunday morning, I tried to spend time thinking about how I could help people. Could I help someone to get a job? Perhaps make a valuable introduction for someone? Give them an insight? I wrote some messages to take action. It felt good to apply energy to that type of effort. Reciprocity is a powerful influence on behavior. The idea is that when you give to someone, they are more likely to be receptive to giving something back in the future.
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