Wed.Oct 14, 2020

These eight charts show how COVID-19 has changed B2B sales forever


New analysis makes it clear: For B2B sales, digital is the wave of the future. Marketing & Sales Insights

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Are You Setting the Right Trajectory?

Markovitz Consulting

Books devoted to problem-solving emphasize the importance of deeply understanding the problem before implementing countermeasures. Many of them (including mine !) cite Charles Kettering’s maxim that “A problem well-framed is a problem half-solved.” But what, precisely, is a “well-framed” problem? I’ve written before about some of the obvious errors to avoid—couching a solution in the form of a problem, and relying in generalities instead of specifics.

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Problems amid progress: Improving lives and livelihoods for ethnic minorities in the United Kingdom


Britain has made progress on advancing ethnic equality. But minorities are still disadvantaged in many ways, and some groups are particularly vulnerable to economic shocks. Public & Social Sector Insights

[Podcast Episode] How To Make (Better) Decisions

Kai Davis

Find yourself struggling with how to make better decisions? You’ll want to listen to this week’s episode of The Business of Freelancing.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

New Stars ratings for Medicare Advantage prioritize customer experiences


Although customer experience measures have been a component of Stars ratings for years, health plans have not been as successful in improving their customer experience compared to other industries. Insights on Healthcare Systems & Services

More Trending

How Middle East and Africa retailers can accelerate e-commerce: Imperatives for now and the next normal


To offset the impacts of the COVID-19 crisis, retailers in the Middle East and Africa must act in three key ways: sustain, adapt, and build. Retail Insights

Nothing is as Good or Bad as Proclaimed

Martinka Consulting

Disclaimer : the title has nothing to do with current events like Covid, the recession, racial injustice, any political party, or similar. While not about sports it may have something to do with your favorite team, especially if they’re bad. What caught my attention was a front-page article in the Wall Street Journal’s weekend Exchange section on August 22 titled, “Why Aren’t There Enough Paper Towels?

Digital Challengers in the next normal in Central and Eastern Europe


Acceleration of creating a digital, tech-driven economy could be the key to post-pandemic growth in the region. Digital Insights


Will Blue Light Glasses Improve Your Sleep?

Harvard Business

New research shows a substantial return on a small investment. Productivity Health Managing yourself Managing people Digital Article

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why you need to keep changing your company’s business mix


Because the market is always moving, a static portfolio of businesses tends to underperform. Strategy & Corporate Finance Insights

How Employee Assistance Programs Can Help Your Whole Company Address Racism at Work

Harvard Business

Six actions for EAP professionals, programs, and the workplaces they support. Human resource management Organizational culture Diversity Digital Article

Rising costs and stagnating completion rates: Who is bucking the trend?


The global COVID-19 pandemic has exacerbated concerns about the value of higher education — prices are rising and completion rates are stagnating. Which higher education institutions are bucking the trend? Public & Social Sector Insights

You Need a Personal Highlight Reel

Harvard Business

Collect positive feedback and return to it when you need a boost. Psychology Managing yourself Digital Article

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

The rising toll of student debt: More than graduates can sustain?


Total student debt is now higher than credit card debt in the United States, and the numbers are growing quickly and steadily: our research shows that each graduating class has more debt than the class before. The COVID-19 pandemic threatens to increase debt to new heights. How much more can students take? Public & Social Sector Insights

Why Business Resilience Must Begin with a Cultural Shift - SPONSOR CONTENT FROM FM GLOBAL

Harvard Business

Sponsor content from FM Global. Leadership Organizational culture Managing organizations Sponsor Content

Show no work

Seth Godin Blog

There are two sorts of projects. In the first, you’ll need to show your work. Show us why the logic holds up. Tell us how this has happened before. Explain the best practices you’ve learned from and the standards you’re following. In the second, you’re taking a leap.


How Taiwan is Using Technology to Foster Democracy (with Digital Minister Audrey Tang)

Harvard Business

Audrey Tang, Taiwan’s first digital minister, explains how Taiwan leverages the internet as a space for civic participation, dialogue, and consensus building. Government Internet Social platforms Audio

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

When Do We Trust AI’s Recommendations More Than People’s?

Harvard Business

How marketers can account for consumer biases against algorithms. Marketing Technology Digital Article