Getting serious about remarkable
Seth Godin Blog
SEPTEMBER 3, 2017
It's not sizzle or hype or a fad, not when you're serious about it. Consider FCP Euro , for example. They sell high-performance auto parts. Things like brake pads, oil, oil filters, etc. People always whine about the fact that they can't possibly make their boring stuff remarkable. That's silly. FCP has the following policy: Everything is guaranteed for life.
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