Mon.Oct 09, 2017

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The Key to Developing Clarity On Your Ideal Clients

Consulting Success

Transcript. Let’s talk about ideal clients for a moment and the importance of honing in and being clear as to who your ideal client is. You want to set up a very clear and specific set of criteria. The most effective marketing is marketing that polarizes. You don’t want to and shouldn’t want to try and attract the majority of the market place.

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Member Success Story: Intuit Honors Renee Daggett’s AdminBooks As Top 15 Firm

Women in Consulting

WIC Member Renee Daggett and her firm AdminBooks made the papers today after being named one of the Top 15 global firms by Intuit. Photo by Robert Eliason. She started her business “while the kids were at school.” Over the years, her business grew and she has surrounded herself with women she is “investing in” giving them a chance to climb the ladder and get the education they need.

Ethics 48
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Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt.

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The engine of our discontent

Seth Godin Blog

When TV first was adopted, it was a magical gift. The shows united our culture and the ads fueled a seemingly endless consumer boom. Today, though, marketers have turned television into an instrument of dissatisfaction. The shows alienate many, because they bring an idealized, expensive world into the homes of people who increasingly can't afford it.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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The Murky Ground

Martinka Consulting

A recent business section in the Wall Street Journal had the front page, top headline of, “Google Pays Up for Fake Traffic.” There are refunds going to marketing firms for ‘bot’ fraud, when ads ran on fake websites. We all see stuff like this every day. Not advertising clicks, but the misleading information put out by many. My daughter is in the midst of a job search and tells me all the time about misleading job descriptions.

More Trending

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May Finally Decides to Play Hardball: Tells EU “Ball is in Their Court, No More Concessions”

MishTalk

UK prime minister Theresa May has finally had enough of EU unending intransigence. May went on the offensive by telling EU leaders The Ball’s In Your Court. (more…).

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Do You Need a Formal Degree, or Will a MOOC Do?

Harvard Business

We all know that in the modern economy, we can’t just stop learning. But how to keep educating ourselves is a complicated question. Is it a worthwhile investment to get a formal degree, like an MBA or PhD? Should you take a more targeted approach, with a short-term executive education program? Or perhaps DIY it by signing up for an online offering, such as a MOOC ?

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Escalating Feud: Turkish Lira Slumps Following Tit-for-Tat Visa Restrictions with US

MishTalk

Last week, Turkey arrested Metin Topuz, a US consulate employee in Istanbul. Turkey accuses Topuz of having links to Pennsylvania-based opposition cleric Fethullah Gulen. Following the arrest, the US placed visa restrictions on Turkish citizens seeking to enter the US. When Turkey responded in kind the Turkish Lira Took a 6.6% Dive. (more…).

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Why Retailers Should Retire Holiday Shopping Season

Harvard Business

The retail industry has been disrupted in practically every way imaginable. It’s about time that retailers also rethink their approach to the holiday shopping season. It no longer makes sense to rely on disproportionate revenue from the holiday season to make up for softness in sales during the rest of the year. Customers don’t want retailers to dictate their shopping schedule.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Escalating Feud: Turkish Lira Slumps Following Tit-for-Tat Visa Restrictions with US

MishTalk

Last week, Turkey arrested Metin Topuz, a US consulate employee in Istanbul. Turkey accuses Topuz of having links to Pennsylvania-based opposition cleric Fethullah Gulen. Following the arrest, the US placed visa restrictions on Turkish citizens seeking to enter the US. When Turkey responded in kind the Turkish Lira Took a 6.6% Dive.

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Pros and Cons of Partnership

MBO Partners

The benefits and downsides to partnership, and other teaming options for independent professionals.

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Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt.

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Research: Shifting the Power Balance with an Abusive Boss

Harvard Business

When confronting an abusive supervisor, employees often assume they have two choices: confrontation or avoidance. But our research , forthcoming in the Academy of Management Journal , suggests a third option: Targets of abuse can flip the script, shifting the balance of power in their favor when bosses make life miserable. As subordinates gain leverage over time, they can strategically influence supervisors to stop abuse and even motivate them to mend strained relationships.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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May Finally Decides to Play Hardball: Tells EU “Ball is in Their Court, No More Concessions”

MishTalk

UK prime minister Theresa May has finally had enough of EU unending intransigence. May went on the offensive by telling EU leaders The Ball’s In Your Court.

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Data From 3.5 Million Employees Shows How Innovation Really Works

Harvard Business

Juan Díaz-Faes for HBR. Sales and marketing were once disciplines ruled by emotions. But somewhere along the way, we recognized that they were based on definable pipelines and applied technology to manage those pipelines. Today you can put a corporate dashboard in place to manage them and tweak the settings to try to boost your results. What if we applied the same thinking to innovation?

Data 28
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Escalating Feud: Turkish Lira Slumps Following Tit-for-Tat Visa Restrictions with US

MishTalk

Last week, Turkey arrested Metin Topuz, a US consulate employee in Istanbul. Turkey accuses Topuz of having links to Pennsylvania-based opposition cleric Fethullah Gulen. Following the arrest, the US placed visa restrictions on Turkish citizens seeking to enter the US. When Turkey responded in kind the Turkish Lira Took a 6.6% Dive. (more…).

37
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May Finally Decides to Play Hardball: Tells EU “Ball is in Their Court, No More Concessions”

MishTalk

UK prime minister Theresa May has finally had enough of EU unending intransigence. May went on the offensive by telling EU leaders The Ball’s In Your Court. (more…).

37
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt.

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Volatility Nowhere in Sight: VIX Posts Record Low Quarter

MishTalk

Is this the calm before the storm or has the Fed managed to crush volatility forever? (more…).

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Escalating Feud: Turkish Lira Slumps Following Tit-for-Tat Visa Restrictions with US

MishTalk

Last week, Turkey arrested Metin Topuz, a US consulate employee in Istanbul. Turkey accuses Topuz of having links to Pennsylvania-based opposition cleric Fethullah Gulen. Following the arrest, the US placed visa restrictions on Turkish citizens seeking to enter the US. When Turkey responded in kind the Turkish Lira Took a 6.6% Dive. (more…).

28
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Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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May Finally Decides to Play Hardball: Tells EU “Ball is in Their Court, No More Concessions”

MishTalk

UK prime minister Theresa May has finally had enough of EU unending intransigence. May went on the offensive by telling EU leaders The Ball’s In Your Court. (more…).

28
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Volatility Nowhere in Sight: VIX Posts Record Low Quarter

MishTalk

Is this the calm before the storm or has the Fed managed to crush volatility forever?

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Volatility Nowhere in Sight: VIX Posts Record Low Quarter

MishTalk

Is this the calm before the storm or has the Fed managed to crush volatility forever? (more…).

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Volatility Nowhere in Sight: VIX Posts Record Low Quarter

MishTalk

Is this the calm before the storm or has the Fed managed to crush volatility forever? (more…).

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.