The current and the wind
Seth Godin Blog
JULY 10, 2021
The wind gets all the attention. The wind howls and the wind gusts… But the wind is light. The current, on the other hand is persistent and heavy. On a river, it’s the current that will move the canoe far more than the wind will. But the wind distracts us. Back on land, the current looks like the educational industrial complex, or the network effect or the ratchet of Moore’s Law and the cultural trends that last for decades.
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