Sat.Oct 13, 2018

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In and of itself

Seth Godin Blog

Culture is changed by design, and design by culture. There are things that look ‘right’, and others that don’t. We notice the mistyped word, the straight quote, the lousy kerning. But then, the paradigm shifts. An illuminated manuscript and a dime-store novel are both books, but neither would look right to someone accustomed to the other.

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