Look, Doc, Before You Cut, How About A Ten Percent Discount?
Alan Weiss
DECEMBER 7, 2019
I’ve never understood consultants who are flummoxed by a prospect saying, “Others can do this cheaper than you.” Do you shop for the cheapest heart surgeon, or mechanic for your car, or roof repairer? What’s really going on, of course, is that the consultants allow themselves to become commodities by insufficiently differentiating their value, consequently price comparisons are inevitable.
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