Mon.Sep 17, 2018

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Consulting With Your Buyer: A Guide To Effective Selling with Deb Calvert: Podcast #54

Consulting Success

Recent buyer research proves that buyers respond much more to people who engage with them as leaders versus stereotypical sellers. Sales and leadership expert Deb Calvert thinks people should abandon those old stereotypical ways of selling that make them feel icky or pushy because that’s not selling; that’s manipulating and forcing. Manipulation not helpful to guide people to the place they want to go.

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How to Turn Intangible Concepts into Tangible Services

The Fearless Marketer

What are you actually selling? Some say a concept, an idea, a benefit, or value. But one thing is for certain, if it’s not tangible, it can’t be sold. This is the second of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. Read the original article here. Imagine this scenario: You walk into a car dealership and a salesperson approaches you and asks, “How can I help you today?”.

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New for 2018: Silent Auction Goes Online 

Women in Consulting

By: Judy Dang. :: This year we’re introducing a new feature to the silent auction : online bidding! The catalog has also moved online. Bidding will open two-weeks before the gala. And, if you’re unable to attend the gala, you can still join us live that night for online bidding. Be a part of growing Women in Consulting for the next 20 years!

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How to Turn Intangible Concepts into Tangible Services

The Fearless Marketer

What are you actually selling? Some say a concept, an idea, a benefit or value. But one thing is for certain, if it’s not tangible, it can’t be sold. This is the second of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. Read the original article here. Imagine this scenario: You walk into a car dealership and a salesperson approaches you and asks, “How can I help you today?”.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Leaders: Break Through Your Learning Blockers

Strategy+Business

Spot and resist the bad habits that hinder your innovation potential.

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Are You Increasing Your Learning Agility -- Or Are You Missing Out?

Strategy+Business

It is human nature to distrust what we don't understand, and much about AI may not be completely clear. For further insights, read "The Future of Artificial Intelligence Depends on Trust.

Agile 48
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Let’s Do Less Dead-End Work

Harvard Business

From the Women at Work podcast: Listen and subscribe to our podcast via Apple Podcasts | Google Podcasts | RSS. Download the Discussion Guide for this episode. Download this podcast. Women are expected and asked to do thankless tasks — order lunch, handle less-valued clients — more than men, and research shows that doing those tasks slows down our career advancement and makes us unhappy at work.

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How to run a better meeting (The conference series)

Seth Godin Blog

You rarely have the chance to quickly alter the culture of a group the way you do when you organize a retreat or a meeting. So many of the variables are within your control, and the outcome is often directly related to the choices you make. Sure, there are pressures on you to compromise toward average, to fit in and to make the providers you work with fit the status quo.

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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business

KAZUHIRO NOGI/Getty Images. Businesses are constantly vying to capture the attention of potential customers. It’s not easy to do. People are inundated with different brands as they stroll through the streets, scan through their social media newsfeeds, and binge television. The average American is exposed to more than 4,000 ads every day. A simple concept can help businesses cut through the noise.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Do People Trust You?

Peter Stark

Do people trust you? I recently gave 360 feedback to a leader and one of his lowest scores was that people don’t trust him. He was dumbfounded. “How can this be? I don’t lie, I don’t cheat, I don’t steal,” he said. All of those statements I agree with because if he outright lied, or stole, or cheated, he would most likely be fired.

Video 22
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Protecting Company Culture Means Having Rules for Email

Harvard Business

Simon McGill/Getty Images. A new study out of Virginia Tech University confirms something that just about every knowledge worker already knows: Dealing with after-hours emails produces anxiety that is damaging not only to the worker, but to their family. One particularly striking finding of this study is that it’s not just the amount of time taken up by reading and answering emails after work that’s stressing out employees (and their partners).

Culture 28
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Recognition that Increases Employee Engagement

LSA Global

Does Recognition Increase Employee Engagement? We wanted to understand the difference between recognition that increases employee engagement and recognition that does not. How many times have you heard the phrase “great job” directed at co-workers or even kids on the sports field? The intention, of course, is to help people feel good about what they are doing and to encourage the desired good behavior and effort you are looking for.

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The Best-Performing Emerging Economies Emphasize Competition

Harvard Business

Max Mumby/Indigo/Getty Images. Development economists over the ages have puzzled about why some emerging economies perform much better than others over the long term. We have been looking at the same issue in our latest research, and find one element that others haven’t tended to focus on: the often intense competitive dynamics that can be found in the best performing emerging economies—a competitive mindset that has spawned a new generation of productive and battle-hardened companie

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Research: Simple Prompts Can Get Women to Negotiate More Like Men, and Vice Versa

Harvard Business

Mitch Blunt/Getty Images. Do we lie to get what we want out of negotiations? That depends, according to forthcoming research I conducted with Jason Pierce of the University of North Carolina, Greensborough. We found that the likelihood of engaging in unethical behavior during negotiation is related strongly to gender: men are more likely to act deceptively than women are.

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How Companies Can Take a Stand Against Bribery

Harvard Business

Bloomberg Creative Photos/Getty Images. In 2016, the International Monetary Fund estimated that corruption amounted to roughly 2% of global economic output — between $1.5 and $2 trillion globally. Consider that in India in 2016, nearly seven in 10 citizens reported paying a bribe to access basic public services such as public schools, public clinics or hospitals, access to official documents, and utilities, according to Transparency International.

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